Search engine optimization plays an integral part in the online reputation of a business. It doesn’t matter if you run a small scale or a large scale business if you want a good online reputation – you’ll need it.
However, due to the carelessness of some businesses and over-saturation of the market, the SEO industry is facing a huge suspicion. Most customers and online content writers are growing annoyed by it, and you can’t blame them for that.
We have compiled 10 major and undeniable reasons that make people hate SEO;
1. Standardized communication
SEO has created a standardized and a very predictable mode of communication online. Many businesses, just to stay in the race, are found guilty of making regimented repetitions in their content. The real reason behind this practice is to jump on the bandwagon. If they see someone’s content getting popular, they throw-in a similar content to attract traffic.
2. Intentionally using misspelled words
Another common practice that bugs the users, is the intentional use of misspelled words. Many SEO managers put incorrect spellings for major keywords and garner a good amount of traffic a month. Nevertheless, Google has gained much control over this predicament and redirects the searchers where they should be. It does so by showing a suggestion for the right word with a statement like “Did you mean – (example)?”.
3. Improper use of keywords
This also is a reason behind the weak SEO of most businesses. Many businesses fail to understand the right proportion of keyword usage in their content. To increase the ranking and traffic of a webpage, you need to use a specific percentage of keywords.
However, some people don’t really know that it is not just about embedding powerful keywords into the content. In fact, it is also about using them in the right balance. You actually need to embed keywords in a proportionate manner throughout the content of your website.
4. Obscure word structures
Poor SEO leaves absurd word structures in the content of your website. Many individuals in an attempt to refine their keyword usage, sometimes end up ruining the whole content. The purpose of SEO is to improve the word structures in a content to increase its visibility, not demeaning it. Yet, due to these amateur practices not only the content loses its credibility but the SEO industry also gets defamed.
5. Excessive use of keywords
This is a very serious dilemma in the SEO industry. Most users, with a view to attaining online visibility and traffic, just stuff their content with huge loads of keywords. This thing not only destroys the purpose of their content but also decreases its overall quality.
Now, they may get success in achieving a good amount of views the first time. But in the long-run, they massively lose readership because the content presented in front of their users remains meaningless.
6. Plagiarism issues
While we deal in content management and SEO, there come many situations when we have to face the threat of plagiarism. It is like a hanging sword that can fall down on your SEO if you try to pick up even a few phrases from someone else’s content.
Although it is a very good thing for you if you treasure your amazing content. However, for content contributors, it sometimes gets hard to bypass that when their content is related to a viral topic. This thing creates an obstruction for them and causes hatred for SEO.
7. Quantity over quality
One drawback of SEO that most businesses believe is that when they pass their content through it, the quality is compromised. SEO requires an abundance of content that is filled with relevant keywords, which makes it difficult for them to maintain the quality of their overall content. This thing is not much appreciated by the businesses as it diminishes their readership.
8. Disruption of natural writing style
Many content writers believe that SEO destroys their original writing style. This is a very common issue that both the readers and the writers raise. SEO applies specific readability standards to your genuine content and demand replacements in it. This thing causes irritation among content managers of the businesses.
9. Lack of cost-effectiveness
The real reason behind the advent of SEO was to cut costs and to create high-quality user-oriented content, so as to increase sales. However, due to some ineffective strategies and black sheep in the industry, it no longer serves that function for some businesses. Plus, their bad word mouth has made this belief concrete.
10. Poor SEO service providers
To be honest, if this whole blog was to be summarized under one reason, it would lead down to this one. There is no such thing as bad about an industry, it is the bad eggs who tarnish its reputation with their wrongdoings.
The poor service providers, who ruined the content of many businesses under the name of SEO are the real culprits here. They introduced and practiced their crap hat SEO tricks to earn quick money. Tricks like generating numerous fake contents and fake user comments to increase the rankings of their client’s website are the most common ones.
So, because of such things, despite the many virtues of SEO, many businesses have grown hateful of it. However, there are many great SEO service providers out there, who can really help your website grow via fair and legit means.
You might also like giving a look at our recent blog regarding “How to sell SEO to a Skeptic?”