2019 is knocking on our doors and if you want to keep your customer feedback budget from shrinking next year, you need to quickly spend whatever is left for 2018! Have a look at our 14 savvy suggestions below:
1. Invest in a customer feedback tool
This is where you can make the biggest investment and reap the most rewards. If you don’t already use a customer feedback tool, your first step should be to invest part of your remaining budget in one!
2. Track customer service with analytics
Once you are using your customer feedback tool, creating analytical reports should be easy. Start tracking how your customers respond to customer service in your various branches. Thus, you can see if any additional staffing or training is required. In addition, you can find out if your online customer service is on par and if not, you can easily identify the issues and address them.
3. Have testimonials on your website
Create testimonials from actual customers on your website! Investing time and money to create and post testimonials from “experts” recommending your products is often a waste. Customers trust much more the opinion and feedback from other, real-life customers who have already tried your products.
4. Test new versions for low performing calls to action
Invest some money in testing different surveys and calls to action and evaluate which ones work the best. For those which are low performing, determine what the issues might be so that you get more responses in the new year.
5. Do customer research
Investigate what your customers think and like about your company and consider how to improve. Always make sure that your customers know that you care about and value their opinion. Moreover, inform them of any changes you are doing based on their feedback.
6. Do a social media engagement analysis
Use your customer feedback tool and track how your social media profiles have performed during the past year. See which posts got the most likes, comments and shares and schedule similar posts for the next year.
7. Promote your account on Twitter for the day
Promote your account on Twitter for at least one day and ask your followers to post pictures of them using your product. Organize a raffle or offer them a small discount and watch the number of your followers rise by the minute.
8. Business cards
Some people think business cards are dead, but they are actually coming back! Put a short link to a survey on your business cards and you will be surprised how many people fill it in.
9. Plan your Q1 2019 content campaign
Invest some resources in planning your content for the first quarter of the next year. Do an SEO analysis to see what kind of content works the best and plan similar topics.
10. Analyze your email unsubscribers
Another good idea is to invest some time and money in analyzing your email unsubscribers. See what reasons they have indicated for leaving your email newsletter and see how to better optimize your messaging.
11. Make your website responsive
Make your website mobile-friendly and make it easier for your potential customers to read reviews about your establishment while they are on the go. Plenty of customers decide which business to visit based on the reviews they read online while using their phone. Don’t miss out on this!
12. Invest in employee training and staffing
Investing in employee training and staffing will ultimately improve your customer service and bring on more reviews. Your customer service staff are the face of your company and you need to make sure that they are properly trained and staffed.
13. Invest in employee satisfaction
Employee satisfaction is another important aspect. Your customers will never love your company if your employees don’t love it first. Make sure that your employees are satisfied and love what they do!
14. Celebrate your success in the past year
The end of the year is a great time to take a deep breath and celebrate wins. Have a big get together to celebrate all the hard work and effort during the past year and to start the new year on the right foot!
In conclusion, having an extra budget is a great problem to have, but a problem nonetheless. Follow our 14 tips on how to spend your leftover budget so that you can reap the rewards in the coming year!
If you want to learn more, read our article on the topic “Responsible for a customer review budget? 4 top notch ways to spend your money”.