If you are a blogger or you have any website running, then you definitely need to optimize the content for better ranking. Nowadays, blogging serves as a good purpose of website ranking. With the few implementations of the strategies, you can optimize your website on the search engines.
As you know, the better the ranking, the more you get the hits. And what you have to do for the better ranking? Obviously, good content with the best applied SEO strategies. Here are 5 tips that can help you to optimize the content and website ranking.
1.Analysis of Keyword
The first thing you need to do is to search for the keywords. Keywords analysis means the words you use in the content must match the words that people use while searching. You must research the keywords while curating the content.
Once you identify the keyword, it will be easy for you to use in the phrases that are frequently used over the internet. The site will rank higher when your keywords match with the searching words. It will automatically bring more views.
While looking for the keywords, you can consider the following methods.
- Find out the topics with basic keyword
- With the help of software like google analytics, find out the keyword popularity
- Find out which keyword supports your website rank
Once you are done with the keywords, try to formulate the best phrase in which you sue those keywords and then inculcate into the content.
2.Proper Usage of Subheadings and Headings
Headings if used properly in the content then it will give you an edge. Headings help the reader to quickly identify the main points. With headings, you can bisect the long paragraphs and avoid the overall gushy look of the content. Your content would seem more polished.
Moreover, Html headings are playing a significant role in search engine optimization. H1 tags and H2 tags are used for heading and subheadings respectively. Google algorithm also look for these tags to understand the content.
Here, you can do is the proper use of the keywords in the headings. Use the phrases in H1 and H2 tags and then see how your ranking goes up.
3.Speed of the page
Sometimes images which are used in the content takes time to load the pages. Who likes slow pages? Not the users also google. When your pages load late, the user gets frustrated and leave the website. Similarly, the late your page gets loaded the lower it will rank.
Use the tools like google page speed to analyze the speed of the page. It will score the page on certain parameters. If you score low then you can do the following things to overcome it. It includes, compression enabling, lower the size of images, eliminate the nonessential formatting and maximum usage of browsing cache.
Also, check either your website hosting is up to the mark or not. When your pages start to load faster then you will automatically see the response in web traffic.