Times are changing, the way businesses and customers used to interact in the past; no longer serves with as much effectiveness today. With newer and better ideas to market their products/ services, the competition has really risen for brands to get in the front line.
Since you’re reading this blog, we’ll gather that you also want to improve your connection with your customers. Don’t you?
Well, you won’t be disappointed as you’re in just the right place. Here are the 3 trendy ways that will allow you to connect better with your customers;
1. Experiential Marketing
Experiential marketing is a novel customer engagement strategy that many businesses of today are using. This technique involves live experiences to engage customers. Experiential marketing offers an opportunity to all the customers to come under one roof; where they can interact with each other and also learn about the upcoming ventures and best use cases for the company’s products/services.
At the same time, businesses can earn a gigantic online reach by initiating photo contests for the event with some catchy hashtags. Experiential marketing is so adaptive that it doesn’t restrict to any single industry. Thus offering unlimited possibilities to the businesses to connect with their customers.
2. Storytelling via Mobile
Mobile marketing is the trendiest yet the most convenient mode of business-customer communications. According to Statista, more than 2.5 Billion people around the globe have access to personal smartphones. Which means that every next customer of yours might have it, and is most probably present online.
This thing presents a great chance for your business to stay as close to your customers as it possibly can. Now, as the viewing area of a mobile screen is much smaller than other media, it is important to use fewer yet smarter words to tell your story. A much more intelligent way of doing that is via creative infographics, or better – via eye-catching videos that can explain your idea within a few seconds.
Moreover, mobile marketing is not one of those means of customer connections, that is getting obsolete any time soon.
3. Multitouch Attribution (MTA)
As a business owner, what most people fail to notice is that there’s a long journey that a customer travels to finally reach up to them for a purchase. The different stages of that customer journey are known as customer touchpoints. These touchpoints include online research, suggestions by a friend, ads on multiple platforms, etc.
A common misconception, for example, is if a customer sees an ad on their TV and purchases that particular product/service; the TV Ad solely is credited for that purchase. This concept ignores all other parts of the customer journey and encourages the business to invest more in that single touchpoint.
However, Multitouch Attribution favors against this concept; and demands businesses to identify and attribute every single touchpoint in the customer journey in their marketing funnel. This thing not only helps a business in measuring the real effectiveness of different touchpoints but also allows it to allocate its advertising budget smartly.
In the end..
If you want to come out in the limelight, shift your marketing focus towards experiential and mobile marketing. More so, dig deep inside the different customer touchpoints of your business and implement the multitouch attribution strategy. These techniques are more likely to stick around for a long time, so better hone them while you can.
Read more about “3 Signs Customer Success Is Connected To Customer Feedback“, in our recent post.