As of now, it is a pretty known phenomenon that customer loyalty is everything that a business desires from the market. Also, that we should treasure our loyal customers more than potential customers. Every business out there is struggling to retain its existing customers so that they could maintain a long-term relationship.
Moreover, according to Annex Cloud; gaining a new customer is five times more costly than retaining an existing one. Therefore, we have brought to you three tried and tested ways to help you fortify your customer loyalty.
1. Gauge your customer perceptions
In the world of customers, perception is everything. It does not matter how great your product is, as long as the customer doesn’t know about it. Your product/service may actually be the best in town, but Sam from the shop across the street; may have created a perception that he is incomparable.
Therefore, is very important that you cover the perception gap in the minds of your customers. But for that, you’re going to have to run continuous customer-service feedback. In this way, you can learn where you might have gone wrong. And with the passage of time, work on those shortcomings and win over the perception game.
2. Improve the way your employees interact with your customers
Well, like Tony Hsieh said; “Customer service should not be a department. It should be the entire company.” It is really important for your business that all your employees show a sense of empathy towards it. They must consider your customer’s problems as their own problems.
That is so because in a customer’s buying journey; the product/service itself comes at last. Before actually making a purchase; the business is introduced to your customers via your marketing campaigns and the behavior of your employees with them.
In most cases, customers stop doing business with the companies because; the employees are either too rude or too busy to cater to their needs. So, it is very important that your employees understand the importance of courteous behavior with your customers.
3. Customer loyalty programs can do wonders
Before we get down to it, we need to understand what a customer reward/loyalty program is. Customer loyalty programs are basically a set of extended benefits that a business may provide to its frequent customers. These benefits include gift vouchers, special discounts, early product releases and free merchandizes.
Now, these things may not actually cost your business much but they can turn up the loyalty game for your business really high. Hosting customer loyalty programs is a way of showing appreciation to your loyal customers.
This thing can not only delight your existing loyal customers but can also entice your potential customers to become loyal.
If we were to conclude our whole discussion into one word that would have been “Appreciation”. Nothing in this world can motivate a person like appreciation does. Your customers should feel acknowledged and gratified for doing business with your company. That is the only key to customer loyalty.
On the other hand, you should also make efforts to become more empathetical. It is important that you understand and solve your customer problems in time, and with a smile on your face.
Also, check out our previous post to read “10 Quotes About Customers That Will Keep You Motivated“.