“How can I make that customer trust my services?”
A question that almost every businessperson out there wonders.
Well, we might have found some ways in which you could really make that happen. We understand that not every customer is as believing as you think they should be. Showcasing your customer reviews to the general public may attract many from the crowd but most would still resist. The reason behind that is, customers today have become more critical and savvy in their purchase decisions. They need more evidence to authenticate the quality of your products or services before they actually take out money from their pockets.
Now, let’s just take a leap into those 3 pretty simple ways in which you could sell customer feedback, even to the most skeptic of your customers.
1. Always use relevant and authentic feedback
While you may approach a customer who doesn’t seems very excited to hear about your product/service. It is advisable that you bring out the most relevant success stories to them. Let them realize that they are not the first one to think like that and then be wrong. The relevance here is the key. Customers may be dubious about you in the start but once they know they’re not alone, you may have a chance to win here.
Another thing that you should keep in mind is the authenticity of a feedback. You must never get into a habit of having fake reviews. Because, if you’re ever found guilty of using fake testimonials, you’re going to lose those customers forever.
2. Make sure you have a lot of reviews
As they say, numbers don’t lie. The greater the number of reviews your brand has, the greater the chances you have for more conversions. If there are two different brands, where one has 10 five-star reviews and the other has 50 multiple-star reviews. The one with 50 reviews will have more trust points than the one with 10 reviews.
According to a study done by Brightlocal, 44% of the people looked for the number of reviews rather than the review scores. Therefore, a skeptic person, however critical, would still be affected by the number of reviews you have. So, make sure that you collect as many reviews as you can.
3. Using accreditation (Trusted Seal)
One thing that many businesses of today are following to increase consumer trust is the use of “accreditation”. Accreditation represents the high standard achievements that a business has occupied from a trusted authority. To build a rapport with skeptics, it is advisable to put accreditation badges on your website. Oh, and guess what? TrustedExpert has a very customizable widget badge for its clients, “the trusted seal”. You can easily build client trust by displaying our trusted seal and your google star rating on your website.
To conclude it all, customer feedback plays an important role in the success of a business today. But, some people don’t buy into your business that easily. So, businesses today, need to focus on having a large amount of authentic feedback. However, they should also know how to effectively use the information collected. Other than that, using accreditation badges, like TrustedExpert’s “trusted seal”, on your website can build huge trust for your business online.
You should also have a look at our previous blog to know about the “biggest problem with customer feedback and its solution“.