Amazingly, 86% of buyers say that they look at reviews online before making a purchase! It is no wonder then why companies focus more and more on getting feedback from their customers. However, sending the same old survey requests to your customers can feel like such a burden, both to your customer success manager and the customer himself. Read below to find out 4 cool ways to completely revamp your customer reviews!
1. Run a contest
The easiest way to spice up your customer reviews and to get not only more but also positive reviews is to run a contest. This is also a great marketing tool to make your brand even more famous with the help from your current customers. Keep things uncomplicated and use social media to promote your contest. For example, you can ask your customers to post on Instagram and use your hashtag or ask them to post a review of your business on Facebook. Asking your customers to submit a picture with them using the product is always a good idea for a contest. It attracts a lot of attention from the customer’s peer group (friends, family, etc.), who can now easily turn into potential customers.
2. Reward those who review
Motivating your customers to leave you a review is always a good idea. As we mentioned in our previous article “Why It Is Easier to Succeed With Reputation Management Than You Might Think”, you need to focus on actively encouraging your customers to leave you reviews. In fact, 55% of customers say they don’t write reviews because they need a reward or a recognition to do so. Therefore, give them a small incentive, such as a coupon for 10% off their next purchase, free shipping or a little gift when they order again, and watch the reviews pile!
3. User-generated visual content
Did you know that 72% of all customers look for visual content before they buy something? And this makes total sense: we have all bought online clothing items that look different than on the model, tech items that don’t have all the functionalities described or home appliances that look much bigger in real life than the picture on the website! Asking your customers to upload pictures of the items they have bought will not only help other customers decide, but also involve your current customers even more and show them that you care about them even past the selling point.
4. Follow up with your customers
It is important to know how to time your request for a review. Sending an email survey request too early and the customer might not have a lot to say. Asking too late and your customer might not even remember. Getting right that Goldilocks zone of asking for a review might feel like an impossible task, but you can easily track the performance of different surveys and see what times work the best. This is one of the many benefits of customer reviews tools: you can see how many people answer your surveys and adapt accordingly.
By using these 4 simple strategies you will not only get more reviews, but you will also increase the traffic to your website, your sales and brand awareness.