Are you aiming to build an online reputation and not including customer reviews in your strategy?
Well, let us break it to you that you are already way behind your competitors who are doing so.
Customer reviews help you in portraying the competitive edge of your products/services. More so, they help you rebuild yourself better with a handful of constructive suggestions from your target audience.
Despite holding vital importance in building up a brand’s reputation, there are still some misconceptions related to customer reviews. To educate you regarding these misconceptions, we have piled up a list for you. So fasten up your seatbelts, as this is going to be an exciting journey ahead.
Misconception# 1: Companies don’t need reviews
It is a significant misunderstanding that no company needs customer reviews. However, they are the vital building blocks for any company’s image in the eyes of its customers. Customer reviews can give you a clear image of what your customers are liking about the products/services you offer them. Not only that, but they also help you identify the things you need to improve in your system. You can learn more about why you need to invest in customer reviews in our previous blog.
Misconception# 2: Customers give reviews only when they aren’t happy
We accept that customers do give reviews when they are disappointed with your product/service. But they also give reviews when they are happy. What we want you to know is, that customers give reviews in both the extreme situations. However, for encouraging the people to believe in these reviews, you have to do almost nothing. The number of reviews will do the work. As according to a study done by Brightlocal, 44% of the people look for the number of reviews rather than the review scores.
Misconception# 3: No one reads reviews
If you think that your customers are least concerned about your company’s online reviews, then you are in deep trouble. We are saying so because your competitors might be giving a great deal of importance to them.
You will be amazed to know, that there are 92 % of people, who prefer making purchases after going through a trusted review. This means you need to monetize your customer reviews, by excelling at your plus points and minimizing your weak points. Or else you will be left behind in the race of fame, profit, and excellence.
Misconception# 4: No one trusts online reviews
Customer reviews are technically a hot potato these days. According to Inc., 84% of people present the same importance to online reviews as much as they give to the word from their friends and family.
You may think that the huge clutter of fake reviews on the internet coexisting with the authentic ones might let your customers lose their trust in reviews altogether. But that’s not very true. Customers are more intelligent today than ever before, they look for real customer experiences in the feedback. For example, on Alibaba, many customers put real product images along with their reviews. These reviews then help other customers know about the real-life experience someone had with that product. So, in this way not only customers are able to assess the product quality better, but the credibility of your business is also increased.
Misconception# 5: There is no need to respond to reviews
Well, most organizations consider responding to reviews as a waste of time. But this catch they miss can act as a game changer for them. Here’s why; when you respond to the constructive reviews, the customers start to build trust in your brand and consider you vigilant and active.
On the contrary, when you don’t respond to your customers, they might take you as a least bothered company. Oh and that’s bad news. Today, only those companies are successful who give voice to their customers and engage with them as well. So, if you want them to be your loyal customers, it should be considered as an obligation to answer each one of them.
Well, if you were also a believer of the above-mentioned misconceptions, you must try to clear them up, and start fostering your customer reviews today.