Do you sometimes find yourself feeling undermotivated? Read our 5 insightful quotes about customer satisfaction to inspire your Friday!
“Your most unhappy customers are your greatest source of learning.”
— Bill Gates
Your customer should always be your priority. However, it is human nature to feel defensive when somebody says they don’t like you or what you do. It is natural to want to tell them they are wrong or just completely ignore them. However, when it comes to customer feedback, that would be a great mistake! Actually listening to your customers who are dissatisfied with your products can be the “greatest source of leaning”. By listening to what they have to say, you can easily see what features of your product are not working and change or remove them. You can also improve your service by listening to your clients. If they are unhappy with the service in a certain branch, you can invest in additional training or staffing.
“Customer service shouldn’t just be a department, it should be the entire company.”
This second quote holds extremely true today! Customer service should be apart of your company’s culture. Limiting customer service only to one department means that employees don’t put themselves in their customers’ shoes and this ultimately leads to subpar service.
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”
— Jeff Bezos
It is no secret that a company which is customer-focused has an advantage over their competitors. Having excellent customer service and investing in customer success can not only bring you more business but increase customer loyalty and retention, as well as improve your brand image.
“The customer’s perception is your reality.”
— Kate Zabriskie
Even though sometimes it might be annoying to read negative comments about your company, you need to take those as the truth and not doubt your customers. If a customer thinks that your service representative was rude or too slow, then it doesn’t matter if they actually were! You need to take measures to make sure this doesn’t happen again. In addition, you need to put extra effort in ascertaining your customer that you have taken their feedback into consideration and you are working on it. Read our article on “How to use Customer Feedback Loop to improve your business?” to find out how to achieve even better results.
“Customers will never love a company until the employees love it first.”
— Simon Sinek
And finally, hire employees who enjoy working for you. Moreover, invest in training and developing your staff. Make sure your employees are satisfied with their jobs and enjoy coming to work every day. Otherwise, your customer will always feel a certain feeling of dissatisfaction coming from your staff. It could be unintentional, but it is definitely something the customer can pick up! So don’t take that risk and make sure your employees love what they do.