My colleagues and I love going to watch superhero movies! The Avengers, Spiderman, Captain America, you name it – we will be there with a massive bucket of popcorn cheering our favourite superheroes on. There is a certain appeal in those movies, whether it is that it reminds us of our childhood or that we still dream one day of becoming Superman. However, I have noticed some common traits all those superheroes share that we can all learn from. And with a bit of imagination, you can apply those lessons to the world of customer feedback too!
1. Every superhero has a weakness
Let’s face it: a perfect, bulletproof, unbeatable superhero would get boring quite quickly, wouldn’t it? Every superhero has a weakness and watching them overcome it is what makes those movies so fun! So if even Superman has his Kryptonite, why do you expect you (or your business rating) to be perfect? Every business and every professional has some weaknesses or off-days when nothing you do turns out right. You will receive negative customer feedback, but how you handle it will make all the difference. Use any negative feedback you receive as an opportunity to learn and grow!
2. Don’t be a superhero without a cause
Every superhero has a cause – from Spiderman’s protection of his neighbourhood Queens to Dr Strange’s mission to keep us safe from the evils of the multiverse. This is no different from being a company nowadays. Think about who your target audience is and how do you want to help them. By figuring out what causes you are passionate about, you can create a step-by-step plan and ask your customers for feedback along the way.
3. With great power comes great responsibility
Uncle Ben knew it best – with great power comes great responsibility! Once you have your customers on your side and you are getting consistently positive feedback, you can’t just stop there! Make sure that you are constantly innovating and asking your customers what new features they want to use or what they would change. Use your customer feedback as a force that pushes you forward and not as permission to stay where you are!
4. When it comes to saving the world, a team of superheroes will do
If Avengers and Justice League have taught us anything is that even the strongest superhero can’t save the world by themselves. The same idea applies to customer feedback – in order to succeed you need the combined efforts of onboarding, customer success, marketing, sales, product design, etc. And when you finally get that cherished positive feedback, celebrate with all your teammates, because deep down you all know that you couldn’t have done it by yourself!
5. Use the newest tech
What makes Tony Start – Iron Man and Bruce Wayne – Batman? You guessed it – the newest tech! Those guys don’t muck around when it comes to getting that competitive advantage over their enemies by using the latest technology they can find (or invent themselves!). So follow their example and use the latest reputation management tools on the market. Furthermore, use social listening tools to make sure that you know what your customers are saying about you on all fronts!
In conclusion, watching superhero movies is not only fun but can teach you a lot about life and business. Use the lessons we have outlined above to get that one step closer to being a superhero yourself!