We all know how crucial customer engagement is. It can lead to more customer loyalty and therefore more sales and better brand image. Therefore, continue reading to find out 5 messages you can send to your customers to increase their engagement.
1. Onboarding message
An onboarding message is extremely important as it is the first message your customer receives from you after they have made a purchase. Therefore, use your onboarding message to welcome your customer in a friendly manner. This will set the tone of your future relationship, therefore you need to make your customer feel welcomed and relaxed.
The second purpose of an onboarding message is to inform your customer about who their contact person is. This will emphasize that you care about your customers and you are assigning a special employee to assist them in case they have any questions or issues. Finally, if your product allows for it, onboard your client while they are using it and not simply by email. A good example for this is apps, where an in-app welcome and onboarding message would be much more likely to be opened and read.
2. Engagement message
As a customer starts using your product more, it could really help them if you highlight some useful features to them. However, makes sure that you message them at the right time and when the conditions are just right. Think about what behaviour indicates that your customer does not understand the functionality of your product. For example, they don’t click on a certain feature or they ask support for more information.
Therefore, send an engagement message based either on time since purchase or based on a certain event. Thus, you will promote your product’s other features, assist your customers with any questions they might have and encourage them to upgrade or follow you on social media.
3. Appreciation message
Not all customers are created equal. Some of them are more invested in your brand and show very high brand loyalty. Therefore, show those customers some extra love with a special, personalized message targeted at them. Tell them you appreciate their loyalty and encourage them to leave you a review online. This will help turn those customers into your brand ambassadors.
4. Feedback request message
Asking for feedback is crucial for the success of any business. Sending a timely survey request can bring you valuable customer insights and help you increase your customer retention. In addition, you can identify issues some customers might be experiencing before they spiral out of control.
5. Retention message
A retention message can make all the difference between your customer leaving your company or staying. For example, a good idea is to inform them about any new features you have added recently and encourage them to try them out. Reassure your customer that you are always there for them if they have any questions for you.
In conclusion, those 5 simple messages can help you build a relationship with your customer and increase their brand loyalty and customer satisfaction.
If you want to learn more about Customer Engagement, read our article “What is customer engagement, why is it important and how to improve it?”