Keeping the customers in the loop is really important for your business to sustain today. You cannot afford to lose sight of your customers even for a single moment. Because the competition in the market is so fierce that; your business may never get another chance at a lost customer. Therefore, customer engagement has become a priority for the businesses of today.
However, not every market player is a pro at it yet. But guess what? We are here to help you ace this game. Here are 5 best ways in which you can boost your customer engagements;
1. Customer Feedback
When we talk about customer engagement, customer feedback is the first thing that you should consider. That is so because customer feedback is your best shot at engaging with your customer once the purchase has been made.
You see, one can definitely approach the customer again by various other means, but feedback; makes sure that the interaction is meaningful for both the parties. The business gets to improve its products/services and the customer gets to enjoy those improvements.
2. Ask Questions
Asking questions is yet another form of getting customer feedback, but it is more exclusive in nature. While asking for general customer feedback you get spontaneous suggestions. Whereas, targeted questioning can help you gain concentrated opinions about specific parts of your products/services.
For example; if you want to launch a new product or a feature and you’re confused between two variants. Asking your customers directly about their preferences is the best thing you can do. This will keep your customers in the loop and help you build a stronger offering for the market.
3. Content Marketing
Content marketing is the marketing of today. The internet nowadays is ruled by the content and whosoever publishes more content can capture more audience.
Where do you think your customers are while they’re not buying from you? Well, they’re on the internet searching about similar products/services that you sell. Therefore, as a conscious business owner, it is your responsibility; that you generate enough content around your products/services that is sufficient to keep your customers engaged.
4. Social Media Marketing
If you call yourself the businessperson of today, then you’re definitely aware of social media marketing. Whenever we think about customer engagement online, social media is the first thing that would come to our minds.
That is so because over 95% of your customers are present online and use social media platforms. So, it goes without saying that you have to be active on these platforms to continuously stay in touch with them.
5. In-Product Messaging
In-Product Messaging is a really great way of engaging with customers when it comes to digital products. Once the customer has bought software from you, it doesn’t mean that your responsibility is over. You need to make sure that he/she keeps using it and if possible; they preferably buy some more products from you.
So for that purpose, you need to integrate some in-product communications with your customers. These messages may include; push notifications for new products/features, feedback requests, client support, etc. More so, in-product messaging can garner much higher engagement rates than any other method.
While you’re at it, go check-out our recent blog to learn about the “Top 8 Customer Satisfaction Tips”.