Technology is booming with every hour that passes by and every second that ticks. This era is actually at the edge of information explosion where every bit of information is public and is easily accessible by people. It is a lot trickier today to get rid of the comments and critiques on any online platform than ever before, as everyone has the freedom to manifest his/her views on public media.
Where one positive review can take you to the heights of success, the cynical one can get you annihilated within no time. But feeling overwhelmed by this thinking will also lead you nowhere. There are many businesses out there, where they have bizarre myths about reputation management – even in 2018.
We have compiled a list of all such myths related to reputation management that you need to debunk for good.
Myth # 1: Having a business website is good enough
No statement can be as wrong as this one. Having an online presence via a website in today’s era is good, but having an online presence just via a website is somehow questionable. People nowadays are quite expert at web surfing, and before looking at your website, they try to search you on social media platforms. Interesting, right?
Keeping this discussion in mind, you must try and make yourself available on more online platforms.
Myth # 2: It is better to have no reputation at all than to have a bad one
Having a negative review in a pool of positive ones is no big deal. But having no review can prove to be fatal, as what’s the point of doing a business when no one knows or talks about it? Also, having only positive reviews can make people doubt about your authenticity, as no business/product is so perfect.
So, it’s advisable to welcome both the positive and the negative reviews, provided that you respond to them in a decent way.
Myth # 3: We can’t control our online reputation
Well, in reality, you can. You can’t stop people from writing bad reviews, but you can surely limit the damage. For that, you need to be vigilant enough to answer every bad comment in a timely and accurate manner.
On the contrary, if you won’t respond, the situation will only get worse. In this case, people will read the negative reviews, and without finding an accurate response from your side, they will build your negative image in their minds.
Myth # 4: My industry doesn’t require me to be on social media
With this ideology, you will be left far behind in the competition of fame, success, and profits. According to the latest study, 97% of people search for businesses using online media. It doesn’t matter what industry you belong to, your buyers are present on social media, and they are waiting to see you there.
Moreover, being present online not only provides you with more exposure, but it also provides you with more customers and in turn more business.
So, if you still haven’t optimized your social media platforms, then better get going today. Like it is said, it’s never too late for anything.
Myth # 5: People don’t write reviews easily
It’s definitely not true. If you ask your happy customers to share an online review, they will be ever ready.
But for that, you need to provide them with an excellent customer service. Once you succeed in doing that, your customers would not only be eager to write positive reviews about your brand, but they might also spread positive word of mouth about it.
Every discussed myth is connected with a thought, that it’s difficult to maintain an online presence, but in reality, it’s not. So, better start working from scratch and take things in control to create a wondrous online presence.