Usually, nobody admits they need help or wants to ask for assistance. Sometimes, however, there are clear signs that you need help with your business, especially when it comes to customer feedback. Read below to find out the 3 biggest signs that you might need some assistance with your customer feedback:
1. You don’t have many reviews
If you are not actively asking your customers for feedback, it is more than possible that you don’t actually have many reviews. The problem with that is that those businesses who have reviews are listed higher on Google results and are much more visible. This automatically means that your business which has zero or only a few reviews will be further away in the Google results and we all know that nobody clicks on page 2 of the Google search. Do yourself a favour and not only ask, but actively encourage your customers to leave you reviews! You can even offer them a small incentive, such as a discount code or free delivery for their next purchase.
2. You get negative reviews
Having negative reviews on your website or about your products is a clear sign that you need some assistance! Even though negative reviews are often unavoidable, there are definitely ways to handle them professionally. First and foremost, you have to reply to them and reply quickly! Make your customer feel heard and assure them that you care about them and you are handling the issue. By replying to their negative reviews, you will not only make them feel better but you will also show other potential customers that you take their opinions into consideration.
3. Not many people visit your website
If you are not experiencing a lot of traffic to your website, your customer reviews might be the reason why. By displaying testimonials on your website, you encourage customer trust. Moreover, Google gives more visibility to the websites with customer reviews by displaying their average star score next to their website. This encourages even more potential customers to visit your website, which leads to more brand awareness and more sales.
4. Your followers numbers are not growing
By asking your customers to post reviews on social media, you raise your brand awareness. Their friends, family and peer group see those reviews and they might decide to like your Facebook page or follow you on Twitter. This is how the numbers of likes and followers grow with the help of customer feedback. However, if you are not experiencing this or if those numbers are stagnating this could be a sign that you need some help with your customer feedback. A good idea might be to organize a contest on social media or to encourage your customers to post pictures of the products by giving them a small gift.
5. Customers are not getting what they want
It is important to give your customers what they are looking for. If they want fast service, but you are bragging about your low prices, then you might even lose them as clients. Make sure to send them regular surveys with well-designed questions. See our previous article “5 Things Everyone Hates About Customer satisfaction” for more suggestions about what mistakes to avoid when designing your surveys. Emphasizing your strong points based on what your customers want will only make your brand more attractive to them and increase your revenues!
Customer feedback might seem at times complicated, but there are clear signs that you might need some assistance with it. Invest in customer management tool before your customers start noticing those signs too!