There is a lot one can learn from Steve Jobs, the co-founder of Apple Inc. But did you know that his life lessons can easily be applied to the world of customer feedback? Continue reading to find out what 5 things Steve Jobs can teach us about customer feedback:
1. “People don’t know what they want until you show it to them”
This quote was taken from an interview Business Week conducted with Steve Jobs in 1998. When asked about the design of the first version of the iMac, Jobs said that focus groups might not always be the way to go. And he was right: the customer often doesn’t know what they want, especially when it comes to completely new, never-done-before innovations. However, what Jobs said was important was to monitor trends, perform research and speak with customers to spot problems, while having the best available talent to come up with a solution. In fact, customer feedback plays a crucial role when it comes to understanding what the problem you are trying to fix truly is.
2. Find the most talented people to surround yourself with
Probably one of the smartest moves Steve Jobs ever did was to surround himself with truly talented people: Phil Schiller, Jony Ive, Peter Oppenheimer, Tim Cook, the former head of stores Ron Johnson. Having skilful colleagues means that you can bounce ideas off each other and discover new things. Therefore, make sure that your customer feedback team includes the best people you can find, because if Steve Jobs couldn’t do everything by himself, then neither can we.
3. “Stay hungry, stay foolish”
This famous quote comes from Jobs’ memorable 2005 Stanford speech, where he urged the recent graduates to never be satisfied and to always push forward. This important life lesson also applies to the customer feedback industry. By exceeding in managing your customer feedback, you make sure that you are always on top of your reputation and you are the first one to know if any issues occur.
4. “You can’t connect the dots forward – only backward”
This is another gem from the Stanford speech. The idea behind this quote is that, as much as we try to plan our lives ahead in advance, there is always something which you could have never predicted. However, everything that happens, happens for a reason. So if you are struggling with your customer feedback or getting negative feedback, don’t despair. This will help you have better service and make better products. Negative customer feedback provides the greatest opportunity to learn, so take advantage of it!
5. Anything is possible through hard work, determination, and a sense of vision
Even though Steve Jobs has become now the image of a tech legend, at the end of the day he was just a guy who had a vision and worked hard to achieve it. We can all be Steve Jobs if we put the work and apply the lessons he taught us. There is no better time for you to become the Steve Jobs of the customer feedback industry, so start today!