In these times, the Internet is a goldmine for the customers. It enlightens them with all the essential information before they make the ultimate purchase. From product information to online reviews, it has got them all covered.
However, there are some businesses, who don’t utilize the real power of the internet in general and online reviews in specific, resulting in the loss of countless potential customers. It’s so because when there is no proper online presence, people face a hard time building up their trust in a particular brand.
We have gathered up a list of some major mistakes that you need to avoid if you want to build a positive online presence.
1. Providing wrong/incomplete information
You must portray your customers, a clear image of your company’s offerings. Don’t just shower them with false information. Instead, provide them with concrete, correct and consistent erudition. By consistent we mean, if you are posting news about an expected event on your website then you better post about it on your social media platforms as well.
Also, keep the information regarding pricing and other policies consistent on all platforms, or else your customers won’t help you.
Moreover, don’t forget to provide them with the basic information to save their time. This information might include the names of products that are now out of stock, the announcement of the sale season, etc. Value them, and they will value you.
2. Turning a blind eye toward negative feedback
Never ignore negative feedbacks or reviews. Them being present on your website can completely shatter the confidence of your customers over you. Try answering them at once, and if you find the conversation getting intense, invite them to private chat. This will show your other customers that you’re giving respect to the privacy of your customers.
Moreover, according to a recent study by Yotpo, only 14% of people post 3 stars or less. So, there’s not much for you to worry about here.
However, it would still be foolish to leave negative reviews unanswered. As the negative reviewers are your customers as well and if responded rightly, they might become your most loyal customers in the future.
3. Weak presence on social media
In this socially active era, if you are not present on social media, then it’s quite alarming. Your customers might make an assumption that you are not taking them seriously, and are least bothered about being connected with them.
To show that you care, and to show that you value them, try reaching out via all relevant social media platforms. Use interactive visuals and content for good.
4. Loads of grammatical issues
Now if your website is a hub of grammatical and spelling errors, no one will consider you responsible. This act can surely make people lose trust over you, and switch to some other brand. Having grammatically weak content on your website presents your business as an amateur.
If you don’t want that to happen, better do proper quality assurance of the content before publishing it on the live site. One pro-tip is to integrate a grammar check tool in your content management; using Grammarly can be a good option.
5. Publishing irrelevant content
You don’t want to mislead your customers or waste their time, do you?
And if you really don’t want that, then better stay direct, precise and concrete while posting content on your website. Your content must give an exclusive feel to your customers. The videos you post or the blogs you write must make your customers think as if it was just what they were looking for. Customers must leave your website with a view in mind that your products/services were dedicatedly curated for them.
It’s because no one has time to waste, time is money these days and people value it. So, save their time and add value to the information you provide.
If you were not already paying heed to all these blunders that are destroying your online reputation, better take swift actions on them today. As reputation once formed can have a long-lasting impact for you in the market.
Also, go check our recent blog, if you want to learn “How Can Online Feedback Help Your Product Managers?“.