Every business owner knows how important customer reviews are. The truth is, however, that small businesses might experience more difficulties collecting said reviews, as compared to bigger, already established companies. So what can you as a business owner or a manager in a small company do to remedy this? Continue reading to find out our 5 tips for getting more online reviews:
A great way to motivate your customers to leave you reviews is to create a newsletter. In fact, customers who subscribe to your newsletter already demonstrate higher involvement with your brand. Therefore, if you ask them in your newsletter to leave you a review (either on social media or on your website), they are very likely to respond to your call of action.
In addition, you can include a pop up on your website with a form for your customers to sign up to your newsletter. Thus, you can build up a email campaign, which you can target at specific customers. Then, send your newsletter regularly, as well as after a specific event such as purchase, update, new releases, etc. However, always have in mind that sending an email after the customer has had a bit of time to try your product will lead to the most reviews.
2. Promotional material
Another great way to increase the number of your customer reviews is to have promotional material around your store which encourages and reminds your customers to leave you feedback. This can include anything from stickers, tabletop signs, business cards, etc. You can also take this a step further and include it on your website. Even your email signature can include a link to a feedback form. You will be surprised how many more customers will actually see this.
3. Reply to reviews
When you reply to your customer reviews you signal to all your customers that you read and value their opinions. Therefore, reply to all your reviews, both positive and negative. Even though nobody likes reading negative comments about themselves, it is important to keep your answer calm and polite and to actually try and understand why your customer experienced this issue. Thus, by showing your concern you might even change their minds and they might give you a higher rating or remove the negative review altogether. In addition, you will also start a conversation and ultimately increase your customers’ engagement.
4. Share reviews and testimonials
Sharing glowing reviews on your website or on social media can encourage your other customers to leave you a review as well. This is the so-called “social proof” that your company is trustworthy and your products are approved by those using them. Thus, you can also increase your word-of-mouth and have more brand awareness among new, potential customers.
5. Exceptional customer service
Finally comes the most important point: all those tips we have given you so far will be useless if you don’t have great customer service! In fact, we will go as far as to say that no reputation management can fix poor customer service. Therefore, do your best to go above and beyond for your clients. For example, send a personalized thank you note with their products or apologize by giving a small discount off their next purchase. By providing them with great customer experience, you make them want to leave you a 5-star review.
By following these simple tips, you can dramatically increase the number of your customer reviews.