Did you know that 35% of recipients open emails based on the subject line alone? Therefore, how successful your email campaign is going to be depends heavily on how good your subject line is! Read below to find out our tips for using your survey subject line to increase your participation rates:
1. What effect do survey subject lines have on participation rates?
According to Invespro, the subject line is the second biggest factor when it comes to a respondent opening an email. The only factor which is more important is who the sender is! In addition, the majority of respondents use the subject line to identify if the email is important or if it is spam.
It is also important to have a short, concise subject line so that you encourage your respondents to open the email. A study by Retention Science found out that subject line with less than 10 words has better results, as longer subject lines might intimidate the recipient.
2. How to use survey subject lines to increase your participation rates?
Here are our top 5 tips:
#1. Convey urgency
By conveying urgency, you can better convince your customer to open your email. You can use certain words in your survey subject line to convey this urgency. OptinMonster found out that the words which have the biggest impact on email open rate are: “urgent” (79%), “breaking” (68%), “important” (55%), and “alert” (31%). For example, “Urgent: Did we fix the issue?” or “Breaking: Our Offer Expires Tonight!”.
Studies have shown once and again that when the subject lines are personalized, they lead to better results. For example, writing the name of your recipient in the subject line can increase your open rate by up to 50%! Another good idea is to reference an event which applied to the customer, for example: “You recently purchased Product X from us. How is it going so far?”
In case you decide to offer an incentive for your customer to fill in your survey, mention this in your subject line! This will attract their attention and persuade them to open the email. No matter if you decide to offer them free swag, a discount of their next purchase or free shipping, be sure to mention this in the subject line!
Did you know that an average employee receives approximately 120 emails every day? Therefore, you need to put a lot of effort into being relevant to your recipient so that they will actually open your email. One way to do this is to emphasize emotions. For example, by using the right words, you can make them feel curious, excited or special. Alternatively, you can make a reference to something which is relevant to them and their lifestyle, for example donating to a cause they are interested in.
Often a funny, catchy subject line can make the difference between your email going directly to spam vs. your customer opening your email and filling in your survey. In addition, you can also take advantage of using emoticons to attract your customers’ attention.
By following these simple 5 tips, you can create the perfect subject line to your survey requests and you can directly increase your email open rates and survey participation level.