Are you focussing on the right channels to motivate your customers?
Well, FYI, customer reviews have altered the way people used to buy things in the past to a great extent. Customers of today have access to all kind of details, information, and experiences related to a product or service. They are now aware, that the products or services showcased by the brands in their ads are exaggerated and far from their real value. That’s why they look for more transparent ways to authenticate the quality of a product/service before actually buying it. So tell us, what could be more authentic than a fellow customer’s opinion?
However, this does not necessarily indicate a bad news for the brands and their advertisement strategies. Customers having clear expectations from the brands and then receiving exactly what they thought would come, can itself create customer satisfaction. As more businesses are getting aware of the importance of customer reviews, more innovation is happening in the customer review industry.
Now, you might be wondering what trends or new techniques you should be following to keep up with the flow of the market. Well, guess what? We’ve got your back!
Here are 5 Up-and-Comers in the Customer Reviews Industry, you should know of:
1.UGC (User-Generated Content)
User-generated content is one of the most powerful techniques that businesses today are using to boost their online reputation. The term UGC means, any content related to your product/service that has been created by a person, who does not represent your business officially. It can be in the form of a written document, an image or even a video. For a business, it could get difficult to create unique and quality content constantly. So, UGC is a brand’s best shot at gaining a pool of free marketable content that can be accessed through its website or social media. With a proper strategy, your marketing team can combine UGC with there professional content to drive out serious engagements. Therefore, as a businessperson, you should be keen about collecting as much user-generated content as possible.
2. Social Media
Social media platforms like Facebook, Twitter & LinkedIn offer businesses to interact with their customers directly. They allow a brand to target each individual customer, based on their target audience. Social media platforms also enable you to utilize your user-generated content in the best ways possible. Hence, sharing positive reviews and images from your delighted customers on your social media accounts might prove to be very fruitful for your business.
In addition, big platforms like Facebook also allow their users to rate and review businesses based on their experiences. So, you should also make sure that you get positive reviews on your Facebook page.
3. Superior Employee-Experience
Employees are the internal customers of a brand and if they are not happy – chances are, the external customers would also not be getting happy. So, brand managers should try to keep a good image of the brand in the eyes of their employees as well. They should feel confident and motivated while they work for your business. Because when an employee believes that his/her organization is living up to its values and promises, he/she will negate every bad word related to it.
Delighted employees would also make sure that whenever some customers show up at their door-step, they go back with the best experience of their lives. Consequently, a customer with a great experience would post a great review for the company. Therefore, you should also pay a special attention to your employee-experience.
4. Email Promotions
Another way in which you can collect and showcase your customer reviews is via email. Emails have been a very popular tool for online marketing for a long time now. Also, if written rightly, an email could perform better than any of the other online marketing tools. But, what most businesses don’t know is that you can use them for collecting and showcasing reviews for your product or service. For example, you can route an email showing your five highly rated products/services of the week/month. Or, you could write a creative email and ask your customers to spare a moment to rate your products or services.
The reviews within an email provide better click through and engagement opportunities with your products/services. So, you should not be neglecting this great tool in your online reputation management practices.
5. Embedded Review Widgets
Finally, using widgets to display positive customer reviews on your website’s landing page can help a lot. Many organizations these days, are opting this practice to look good online. However, TrustedExpert is offering one of the best services in this regard. We offer a very customizable widget that you can easily embed on your website.
Using a review widget can greatly help a business stand out from its competitors. Moreover, when that widget is powered by a tool as secure and trustworthy as ours, it can add some extra trust points to your business’s reputation.
Remember, telling people that you’re the best service provider in the market won’t make them come to you. They also need to hear it from someone else, someone who’s one of them. Customers trust other customers more than they trust a business. So, if you have enough pool of positive customer reviews, don’t forget to use them in your marketing strategies. Make sure to use multiple ways to get the positive word of mouth about your brand to reach every potential customer out there.