As we all know, the better your SEO is, the better your website traffic is! Did you know, however, that user-generated content is probably one of the best ways to boost your SEO? Read below to find out our top 5 ways to help your SEO by using customer reviews:
1.Fresh, user-generated content
Reviews are the perfect form of user-generated content, as they provide fresh and unique content. As they come directly from your existing customers, they are more convincing and serve as a “social proof”. Therefore, try and encourage your customers to give you feedback by sending them regular survey requests.
2. Boosts keyword traffic
As your customers use language in their reviews similar to what other potential clients might look for, your keyword traffic increases by itself. In this way, all the new reviews you get will include keywords which will drive more traffic not only to your website but also to specific products.
3. Boost social media traffic
Reviews are often left on social media and you should use those to start conversations with your customers. Social signals, in fact, drive traffic to your website and thus increase sales. Therefore, consider even giving rewards to social media reviews, such as free shipping with their next delivery. Alternatively, organizing a contest on one of your social media channels can attract more attention and improve further your SEO.
4. Better Google ranking
Having more customer reviews naturally leads to a better Google ranking, as your website will appear higher on the search results. Google favours higher-rated websites and getting legitimate customer reviews displayed on your website is an easy way to achieve this.
5. Receive star ratings on Google
Star ratings displayed on Google’s search results will help your prospective customers to decide to visit your website. This will ultimately increase not only your website traffic but also your sales. In addition, star rating on your website can lead to increased conversion rates and brand awareness.
If you are still not convinced by the power of SEO, read our article “How to Sell SEO to a Sceptic”.