We all know that customers rely on the Internet to make the majority of their purchasing decisions. Therefore, using reputation management to build your brand can bring you more business and growth. Read below to find out how:
Did you know that according to Etailing Group, 92% of consumers read online reviews? Therefore, you should encourage your customers to leave you reviews on all online platforms (social media, your website, review websites, etc.). By doing so you engage your current customers into a conversation and build loyalty, while at the same time you encourage potential customers to give your business a try.
2. Get on social media
Nowadays, many people use social media as a search engine for peer reviews. Such reviews act as a “social proof” that your business is legitimate and trustworthy. By being on social media and having an active profile with lots of followers, you are more likely to be found when potential customers look up your name. In addition, you can improve your image and reputation and therefore bring more business to your company.
3. Monitor your reputation
You can never fully control what people say and write online about you. However, you should monitor and be aware of any negative reviews, so that you can respond to them as soon as possible. Search your company name on Google and see what the top results are. Strive to have ownership over the top results, so that you can have full control over what your potential customers will read about you.
4. Don’t ignore your customers
Reputation Management is a great tool not only to build your brand but also to improve your products and services. Therefore, listen to what your customers are saying about you and follow their suggestions or critiques. Use the feedback you receive to perfect your products. Finally, inform your customers that you have improved your products based on their recommendations.
5. Gain some publicity
Our last tip is to gain some publicity! Investing in online advertisement is one way to go about it, another one is to invest in word-of-mouth. Get your name out there with the help of your existing customers! Ask them for feedback, involve them in conversations on social media and organize contests for the most creative reviews. Little by little, you will see your brand gaining more and more recognition.
Want to learn more about Reputation Management? Check out our article “Top 5 Tips For Online Reputation Management”!