If we say the 21st century is not a busy time we live in, it would be a total lie. Every profession is struggling to strive for better outcomes and so do the digital marketers. The digital world is evolving, thus marketers are too inculpated with so many other tasks. Without having the right tools by their sides, the job would be difficult to perform. Tools that make the processes flow simple and also fortify the return on investment. Therefore, marketing technology stack would serve as an elementary tool for your business success.
What Marketing Technology Stack is?
This is basically a combination of the technology tools. Digital marketers use them to keep up with working activities. It varies from business to business. Majorly depends upon the business size. Therefore, bigger the enterprise, wider cluster be needed. Similarly, smaller the enterprise less number of tools will outperform.
Top Marketing Technology Stack Tools
For you, we have gathered two general categories which cover almost every type of business. Include Social Media and Email Marketing.
Let’s kickstart with the first one;
Email Marketing Tools
Email marketing is widely used around the world. It helps you to get the customer’s trust, generate sales and targeting potential customers. In addition, it is a cheap way to advertise your product and an easy medium to convey messages.
Below is the frequently used Email marketing tools that can benefit your business as well.
Image Source; Aweber
AWeber is another mainstream email promoting tool having extraordinary attributes. With the help of drag and drop feature, clients can without much of a stretch make autoresponder messages. Furthermore, clients can likewise make subscription forms and place them on the site, blog or Facebook page. With the help of this tool, you can pull up graphs that show the number of customers opened messages or tapped on the links inside your message.
Image Source; customer.io
Businesses use another email marketing tool for distinctive job roles inside their business including advertisers, product developer, and manager. Customer.io user can send focused messages to the customers on the site also on any technology gadget they are using. You get the notification when they open your email or potentially tap on one of the links embedded in the message. It likewise incorporates A/B Testing capacities.
Image Source; Mail chimp
MailChimp is a renowned and widely used email marketing tool that incorporates with mainstream applications and services. It enables you to effectively synchronize your information with services, import content from different sources, and figure out how your campaigns are influencing your business. Alongside reports are generated that explains to you how well you’re interfacing with your customers and how much cash you’re getting. Furthermore, MailChimp Mobile Dashboard empowers you to check in from anyplace.
Social Media Marketing Tool
Everybody here is running a race and Social media tools are the one way that can make you win the race. They help you to track down social media campaigns, daily traffic, views, and scheduling posts.
Following is the list of the marketing tool;
Image Source; Hootsuite.com
It was specifically designed for the content marketers. It helps you with managing the content on various socila sites. You can schedule your post for facebook, twitter, LinkedIn and WordPress. Furthermore, its dashboard also helps you in generating the industry reports and trends.
Image Source; Buffer
Buffer works just like Hootsuite. This is another tool for content marketers. It helps you with scheduling posts, managing the content and check how well the content performs. With the help of buffer, you can find out which post got higher views. Thus, with this generated insight you can then plan your further activities.
Image Source; sprout social
This tool caters the small to mid-sized businesses. Sprout has a quality feature of generating the instant reports. It gathers data from a social profile which includes the competitors as well. Carries special importance for the reason that sprout also works as CRM. Therefore, from collecting data to generate reports, it helps in targeting the sales also.
Here, you can find out more about why customer success is a new marketing