It’s 2019, and the virtues of social media for business growth are no secret. In the beginning, it may just have been the place for people to interact with friends and family. However, today, it is more of a go-to place for people and businesses to interact with each other. The major names that fall in this race, as you may know, are Facebook, Twitter, Instagram, YouTube, and Reddit.
With this haste to amplify conversions through social media, many businesses are in a crisis to find the best ways possible. And like always, we have got you covered with the easiest ways that you can use to leverage your social media for more conversions.
1. Know your target audience
In the business world, you can never achieve your goals until you are clear about your target audience. Now, there are many ways you could finalize that. However, one thing should be clear from the beginning that each method is ought to be devised to match a single platform if you want the best results.
Nevertheless, in a broader spectrum, a target audience can be defined on the basis of;
- People in your current customer base
- Classifying the benefits of your products/services against people who might need them
- The target audience of your competitors
2. Create exclusive content for each platform
On social media, although the people are same on different platforms, yet each platform has its own atmosphere and people like to comply with it. Take it as the way people send in their supplementary essays when they’re applying to different colleges. They don’t send the same essay to all of them, instead they mold it according to the requirements of each college. However, the motive behind each piece of writing is the same.
Likewise, if you want to increase the chances for the acceptance of your brand, write content that is native to a platform.
3. Know where your traffic is coming from
While marketing over social media, it is very important to know where the traffic is coming from. Simply put, which social media platform is yielding more attention towards your landing page. So, you need to integrate specific tools or “traffic monitoring apps” with your website and social media campaigns. These tools will help you learn which platform is performing better so that you can trim your sails accordingly.
Google Analytics’ “URL Builders” can be a good aid in this aspect, as they help you track the traffic of your exclusive advertising URLs.
4. Use the help of influencers
Social media is a place where things work on the basis of hype. Moreover, there are certain marketers and influencers out there who could motivate people for your brand very conveniently. So, if your business has good relationships with any such marketer or influencer, ask them to share a few words about you.
Now, this may not seem like a big deal apparently but in the long run, it can generate a huge amount of leads for your business.
5. Promote your content by using more than just links
The study of business has already proved this fact that hard selling is not good at all. Instead of intriguing their interest, it instantly turns off your customers. Spamming their newsfeed with only promotional content and loads of meaningless links can prove to be fatal for your business. Customers want something they could connect to.
Anything that is genuine and is fun as well, will automatically grab the attention of your target audience. And before you know, your conversion rates will be going off the charts. So, try generating content that is meaningful and gives value to your audience.
6. Create smooth log-in and checkout processes
While doing business online, you need to make your purchase funnel as smooth as possible. The online world is very hasty when it comes to buying behaviors. The moment your customers get confused at any point of their purchase they’ll leave your website at once.
First of all, make sure your customers can sign-up for your promotional link as quickly and easily as possible. More so, give them the option to sign-in via their social media accounts – people feel more easy with that. Then, make sure that they can pay for your product/service with comfort. Give them adequate payment options, so that they don’t go away just because they didn’t have a specific medium for payment. Not to forget, give them enough reasons to trust in your payment system’s security.
To conclude, you need to continuously track down the performance of each social media platform you are using. Plus, create sufficient opportunities for people to engage with your brand online. In the end, make it as easy as possible for people to buy from you.
Curious to learn, “What to Expect from Social Media in 2019?“, check out our recent blog now.