Social media marketing is without a doubt the ultimate future of marketing. The offline means of advertising are getting outdated and ineffective with every hour that passes by. More and more people are joining the online world with a desire to stay updated with the modern world.
With each person joining the online world, the digital marketing realm is evolving at a drastic rate. Moreover, with that happening, many new trends have also been seen in social media marketing. Here are 6 of them which you must not miss in 2019;
1. Going Live
Live streaming is by far the most common practice that people crave these days. If you want to promote a positive image of your business among masses with real-time interactions, there’s not a better option than this.
Moreover, when you live-stream your ongoing business activities, it signifies the authenticity of your business. So, be it Facebook, YouTube, Twitter OR Instagram, you need to jump on this wagon immediately.
2. Snaps & Stories
While we’re talking about real-time updates, we can’t simply ignore the importance of ephemeral content. Snaps and stories are a really great way of engaging with your customers online. Ephemeral content really helps you in bringing your audience to your actual product/service page, acting as a backlink.
Moreover, Snapchat, Facebook and Instagram are some big names in this content category. Nonetheless, when we talk about a more personalized audience, Whatsapp Statuses also constitute exclusive importance.
3. Creative Videos
In addition to live video streaming, marketing recorded or creative videos is also a thing of value these days. People frequently watch a lot of videos and share them with their friends and family. According to a study by Renderforest, 78% of businesses got more traffic to their website after using videos.
In another study, it was found out that 64% of customers are more likely to buy a product/service online after watching a video of it. So, if you want to boost your sales, using videos in your digital marketing strategy would be a savvy move.
4. Visual & Voice Search
Typing to search something online is now old fashioned, this is an era of visual and voice search. Visual search includes the user uploading an image in the search engine to execute a search for exclusive results. Whereas, the voice search includes a user vocally asking for a question to find possible answers in the search results.
Multiple online platforms are now jumping on these bandwagons to create ease for their users. In visual search, Google Image Search is a big example. Whereas in voice search, Alexa, Siri, and Google are the giants. So, don’t forget to enable visual and voice search in your digital marketing strategies to deliver value-added content.
5. Artificial Intelligence
Artificial Intelligence is of paramount importance in 2019, as it is playing a vital role in the marketing processes these days. AI has helped marketers save a lot of time and cost by conveniently monitoring consumer’s buying patterns. Moreso, it also collects buyer information by analyzing different social media platforms and blog posts, and also by indulging into direct conversations. This thing ultimately helps marketers in their long-term strategies for decision-making.
Moreover, we consider AI more than just a trend. It is going to expand and evolve with the passage of time, but it won’t become obsolete. Therefore, don’t wait for any further to get along with this ingenious technology.
6. Online Customer Reviews
Last but not least, online customer reviews; the online business world is relying heavily on customer reviews now more than ever. According to a study by Fan and Fuel in 2016, 97% of shoppers say customer reviews influence their buying decisions. And that’s a big percentage to support the case.
More so, as the trend is increasing every day, make sure you have a huge load of customer reviews. Also, make sure that you serve your customers right so that you can have more positive reviews.
Also, check out our recent blog to learn about the “Top 3 Social Media Challenges and Solutions”.