Reputation management as you know has become a dire need for a brand’s survival today. It all started from a one-man job and now you can see whole departments dedicated to it. If people don’t trust you, they won’t buy your products. More so, if they think that others don’t trust you, you can forget the idea of success.
However, we don’t want anything like that happening to you. Here are 7 tools that you must incorporate in your reputation management system if you want to build a robust reputation online.
In the reputation management industry, it is very important for you to know what’s happening outside your company. You must have an accurate idea of what your competitors are doing and which keywords are trending in your industry. This will not only help you in understanding why some competitors are more famous online but also in generating better content.
All of this can be done easily with Buzzsumo. This tool gives you necessary insights into your competitors and the market overall. Not only that but it also helps you in identifying the influencers. Who are influencers? Well, they are the people with established credibility in an industry and they can persuade a large group of people for you. And, Buzzsumo helps you find the industry’s top influencers in just a few taps.
Want to see where your website ranks on the internet? Well, then SimilarWeb is just the right tool for you. SimilarWeb is an enterprise monitoring tool that helps you learn about the detailed digital insights of any brand’s website.
It tells you how much traffic your website or blog is receiving. Not only that but it also allows you to benchmark your website against your competitors. The main factors on which it does so are;
- Time on site.
- Visitor bounce rate.
- Page views per new visit.
In this way, you could easily make necessary improvements in your system to stay ahead of the competition.
Mention is a real-time online brand mentions alert resource. It gives you instant notifications whenever someone mentions your brand name anywhere on social media, news sites, reviews, forums, blogs, and even on television.
This tool also allows you to compare your brand with competitors in terms of
With such powerful analytics, you can always stay up to date with new trends that you can leverage. Plus, such insights are very helpful when it comes to making smarter marketing decisions.
4. The Brand Grader
In the modern corporate world, keeping an eye on what other brands are doing is also very important. You need to know where you stand in the competition and also what can you improve to increase your ranks.
“Brand Grader” is a free tool that helps you in getting a quick overview of any brand’s online reputation in just a few seconds. However, since this a free tool, it doesn’t give you an in-depth analysis of a brand. But the information it gives you is precise and could give you a quick insight of what’s going on with brands online. The information that it tells you includes;
- Their top influencers
- The sources of their mentions
- Their overall reputation
- Geographic locations of their mentions
For a business to achieve a good reputation online the most important thing is its reviews. However, they don’t happen to appear on your profile by chance. Just like everything, you need to ask for them as well. However, with this powerful tool called ekomi, you can easily collect customer reviews by sending interactive requests. Once, the reviews are collected by the system, they are analyzed and then published online.
Apart from that, the tool also gives you a customizable widget for your website. This widget shows your aggregate star ratings along with ekomi’s trust seal.
When you ask for customer feedback and make necessary improvement in your processes, your brand automatically becomes more appealing to potential buyers. If you really want hands-on reputation management, ekomi is your way to go.
We know it’s not really easy to monitor and manage all your customer reviews. Especially, when your business reviews are coming from multiple sources like Yelp, Facebook Reviews or Google Reviews, things get much complicated. However, Reputology can be just the right tool for you if that is the case.
It is a review-tracking tool that helps you in keeping an eye on your brand reviews all over the web. It can even tell you location-specific reviews about your business. If you run a brick and mortar store, this feature can be very handy for you. Let’s say you have two grocery stores, one in the south of the town and one in the north. Reputology told you, south one is repeatedly getting 3-star reviews whereas the north one is getting 5-stars. Now, you can easily improve your services and your overall rating by just digging down on these reviews.
Moreover, this tool lets you manage and respond to all these reviews through a single platform.
Well, we all know that social media is the biggest fueling agent in reputation management. Your website is no doubt very important for your online fame, but social media is the most accessible touch point for your business.
A professional and engaging social media presence helps you stay in the know and maintain a sharp image of your brand.
Furthermore, there are occasions when you don’t have the time or resources to manage your social media exclusively. For times like that, HootSuite is your option. It allows you to create and send posts to all your social media accounts from a single platform. More so, it also gives you the option of scheduling your posts for times when you possibly cannot be available for them. In this way, you can always stay connected to your customers online.
In the end, just remember that your online reputation is not something to be left on the mercy of hopes or chances. If you monitor closely, proceed with a well-devised communication plan, you can represent your brand in a better light to more people.