The Customer Feedback industry can be tough to break into. Therefore, we have collected our top 5 videos to help you become an expert on Customer Feedback. Click on each title to watch the videos:
This 19-minute presentation is packed with useful tips on getting relevant customer feedback. The presenter, Michael Sippey, has been building tech products for over 20 years, but admits that his most valuable ideas have come from speaking with customers. Talking to at least one customer a day on the phone, listening to support calls and joining sales calls are all great ways to collect customer insights. The presenter then goes into detail about the format of customer meetings, how to collect the most valuable information about what problem the customer is facing and how to solve it. After at least 30 customer meetings, one can better understand the problems their customers are facing, their magnitude and the customer segments. Thus, you can validate your product idea and start building it. As mentioned in the presentation, “if you can’t get 30 meetings, you don’t have a product”.
The success of any business depends heavily on the relationships it builds with its customers. In this video, Brian Tracy breaks down some of the main definitions and terminology so that business owners can better understand them. He also gives easy-to-follow examples which can be easily implemented by anyone. Finally, he shares some strategies for customer retention, customer loyalty, and repeat sales.
In this video, you can listen to an in-depth discussion about the value of customer feedback. Eric and Neil go into detail about why and how you should collect customer feedback, the value of negative feedback, how to survey your customers and your competitor’s customers and how often. Their 3 Key Points are:
- Don’t ignore negative feedback.
- A good customer relationship will drive your business.
- Consistently take time to gather feedback and see what problems are coming up.
In this video, you will learn more about the 5 Types of Customer Complainers, namely The Valid Complainer, The Pessimist, The Customer Who Likes Your Product but Disagree with Your Belief, An Actual Enemy, and Trolls. Furthermore, you will find out how to handle customer complaints by being speedy, not avoiding the conflict, accepting that you can’t win them all and simply getting on the phone!
This video shows an exclusive session on the topic of customer success with Jason Lemkin of Storm Ventures, Tomasz Tunguz of Redpoint Ventures, Brian Stafford of McKinsey, and Aaron Ross – Author of Predictable Revenue, at Pulse 2014, the largest Customer Success event in history. Definitely worth a watch!