Every marketer today knows that brand management is crucial for the success of any company! By having a positive brand image, you can directly increase your customers’ loyalty and retention levels and thus grow your business. Continue reading to find out what the best practices in brand management are and how to implement them:
1. Provide valuable content
Content marketing is an important step in brand management. By providing content which you customers actually find interesting and helpful, you guarantee an improved image and more brand awareness. In addition, you can directly increase your website traffic and sales.
2. Focus on customer satisfaction
Building a loyal base of customers takes time and dedication. However, you can easily increase your number of loyal customers by focusing on listening to their feedback and increasing their customer satisfaction. Make “an increase in customer satisfaction” one of your critical success factors and watch both your managers and employees work hard on improving the customer satisfaction rates! For more information on customer satisfaction, click here.
3. Offer the best customer experience
Nowadays, markets are very saturated and exceptional customer experience is the only way to retain your customers. Customer switching to your competitors is one of the many reasons you need to put great efforts into outstanding CX. Furthermore, your goal should be for your customer to equate your brand with the best customer experience! Click here to find out how to do this.
4. Have a great customer support
Did you know that according to eConsultancy, 83% of all buyers require customer support and reviews while making an online purchase? Therefore, offering great customer support can truly improve your brand image and help you attract new customers!
5. Use social listening
Social listening can help you greatly to grow your business by optimising your brand management. In addition, it is a useful tool when it comes to influencer marketing, social selling, building a fan base and a community around your brand, and analysing your marketing campaigns. Read our article on the topic to find out more!
6. Use personalization
Did you know that according to Accenture, 81% of consumers want brands to understand them better and to know better when to contact them and when not to? Personalization is, therefore, becoming more and more important for brand management. Read here to find out more about how to drive personalization and increase your brand awareness with the help of customer feedback.
7. Increase employee satisfaction
Your employees are often the face of your company and the first point of contact with your customers. Therefore, if your employees are unhappy or unsatisfied with their job, this often shows, even if unintentionally. Happy employees tend to be more willing to help and more enthusiastic about assisting customers. This, in turn, leaves your customers with a positive impression of your brand. And this will make them come back to you again and again!
8. Turn loyal customers into brand ambassadors
Good customer experience will turn your customers into brand ambassadors. When a customer recommends your company to their friends or family, this leads to 5 times more sales, as compared to paid ads (Survicate, 2019). Therefore, by turning your loyal customers into brand ambassadors you can increase your brand awareness and thus your customer base.
9. Use testimonials
Testimonials are an effective way to increase your conversion rates and to manage your brand. They are the “social proof” which your customers need to be convinced that they should buy your products. By having your customers endorse your products on your website, you can improve your sales and your brand image. Read here to find out how to get testimonials for your website.
10. Be active on social media
Encourage your existing customers to post pictures or videos of them using your product on social media. In this way, you show other potential customers that you are a legitimate, trustworthy company. When customers post reviews on social media, you gain the attention of their friends and family and you increase your brand awareness.