Email marketing is still the preferred channels for acquiring customers, as it is often more successful than blogging and advertising. Even though email has been used for decades now, only recently companies have started optimizing the full potential of email marketing. Continue reading to find out how to use email marketing to increase your sales:

Nowadays, customer reviews are of extreme importance to any business. Therefore, taking proper care of them is essential! However, who should be the one responsible for your customer reviews? Continue reading to find out: 1. Why collect customer reviews in the first place? Today, customers are accustomed to reading reviews before buying a product or

Designing a customer survey can be difficult. Even experienced marketers can fall in the trap of making one of those common mistakes when they are creating a customer survey. Continue reading to find out more: 1. Too many questions This is one of the most commonly seen mistakes in customer surveys. This will make the

Sales can be a difficult process, which often involves trying to sell to clients who in the end don’t have the need or the means to pay for your products. This leads to a lot of wasted time which could be prevented with a simple pre-sales survey. Instead of trying to sell the wrong products

Customer Success revolves around providing your customer with support on all possible fronts so that they can reach their goals, whatever those might be. It’s a win-win for both the customer and the company. Outstanding Customer Success leads to higher customer retention and more word-of-mouth. Read below to find out the 3 most important Customer

Every marketer today knows that brand management is crucial for the success of any company! By having a positive brand image, you can directly increase your customers’ loyalty and retention levels and thus grow your business. Continue reading to find out what the best practices in brand management are and how to implement them: 1.

Many customer feedback managers are not sure where to start: with personalization or automation? Making a decision which method to optimize might seem difficult and confusing. Read below to find out how to take advantage of both of them: 1. The Basics If you have never heard of automation or personalization in the context of

Simply sending out customer survey requests is often not enough. Especially if they are not being answered by your customers! So how do you make sure that you don’t waste money and time investing in feedback requests that nobody answers? Optimize the power of follow-ups! Don’t make the mistake of just sending one email and

Customer Relationship Management (CRM) surveys are an extremely powerful tool for any marketer! How do you use them to improve your sales and your customer loyalty levels? Read below to find out! 1. What is a Customer Relationship Management (CRM) survey? A Customer Relationship Management (CRM) survey is a type of survey which is usually