Do your clients tell you how they feel about your services? Or Are they maintaining silence?
Well, if they’re doing the latter, it’s a red flag for you!
But don’t worry, there are multiple ways you could learn about their feelings, here are a few of them;
Never assume anything
The first rule of business is to never assume anything. You must always build your strategies around solid facts and data.
Your client may apparently be silent and paying his/her bills on time, but this doesn’t always mean that they are satisfied with your services. They may be just waiting for the contract to be over and then never hire you again.
Talk to them
The best way to learn what your customers think about you is by talking to them directly. No one else can give you a proper idea of how your clients feel, except the clients themselves.
So, you should make a habit of collecting regular feedback from your clients. Moreover, taking surveys via Net Promotor Score can be a good way of doing so. The reason being their consistency, measurability, and simplicity.
Demos are a great way of breaking the ice with a good first impression. You get to show your clients that you are proactive in assisting them, which further leads to a communication fostering feedback loop.
Arranging demos can not only help you evaluate the performance of your products/services but the initial impressions of your clients as well.
Ask from your staff
Your staff is a group of people who are in constant contact with your clients. They know about all the ins and outs of your client’s project, which makes them the best source for getting detailed insights.
All you have to do is to give your staff a boost of confidence and trust that you welcome honest discussions in your organization.
Keep your ears around the community
Sometimes, your clients may not be open to you about the issues they are facing with your services. Instead of communicating their issues to you, they get disappointed by your work and start looking out for other options.
Therefore, as a smart business owner, you should not only know about your own business but about what’s happening in the community as well.
Also, check out our previous blog to learn about “the customer touchpoints and how can they help you increase your business“.