Why don’t you give a thought upon that customers are the one who makes you money? As long as customers are buying from you, you stay in business. Well, a number of businesses acknowledge their customers but most of them do not.
In this blog you will find out why there is a need for customer appreciation? and with what ways you can do so.
Need For Customer Appreciation
Customer appreciation is more like a company value-added and less like a core business strategy. There are some businesses who like acknowledging their customers. Unlike them, every business needs to prioritize their customers because;
- When you appreciate your customers, they will retain. From the studies it has found out, “Happy customers are the repeat customers”. So, do give them a value and they keep on coming over and over again.
- By appreciating your customers, you are actually getting a lifetime value addition to your business. It works in a way when your existing customers come over, again and again, you don’t need to invest anywhere to get new customers. Existing customers would generate you enough revenue.
- It’s always easy to sell more to your existing customer. Existing customers have faith in you. With the bondings and affiliation, they have with your business due to your appreciation will make them buy. Even if they don’t have a need for that.
- What you do when you use a mask for skin and it really worked out for you. Of course, you will tell your friends when they ask about the reason for your glowing skin. Similarly, a happy customer will tell his friends. In another way, they will be doing your free marketing.
How Can You Appreciate Your Customers?
So far, you might be pretty much clear about why do you have a need for customer appreciation. Now, You will learn how can you do it.
Keep an eye on Customers and their Preferences
When you keep yourself unaware of your customers, then how can you deliver the things which they want. Start taking the basic information from your customers i.e. phone number/email address. Ask for the recommendations and also about what they like most in you. From the generated insights, devise your strategies.
Offerings like Royalty Cards
This is the best way to get the customers information. By signing them up in your loyalty programs gives you their personal information. Later you can use it to promote stuff. Also, you can send them thankyou messages. In this, your only goal is to get their information. Therefore, you provide them with royalty cards that actually make them feel important.
Give rewards to the most Repetitive Customers
Once you are able to track your customer’s preferences, move to the next step. Give rewards to the customers who come in, again and again, gives you honest feedback and the most loyal ones. Rewards can be in the form of discounts, lifetime experiences, access to new products before introducing to the market and the list goes on.
Keep the Follow-Up
Once your customers have done with the shopping, do ask them if they need any other assistance. Also, make sure that if they come across any problem regarding what they have bought from you, your services are available. It will make them feel special. Also, show them that you actually care about them.
Feature your Loyal Customers
This is probably one of the best ways to appreciate them. Take your customer’s testimonials and display them on your websites/stores. Where it makes them feel special on the other hand they do marketing for you as well.
Well, this is how you can appreciate your customers which ultimately turns your sales number.