We all know that high visibility on Google search is crucial for any website’s traffic. Think about this: when is the last time you googled something and you went beyond page 2 or 3? Therefore, if your company’s website is buried under pages of other relevant websites, it might be impossible for your customers to find you! This is where customer reviews come into place! By using the reviews your customers have left on your website you can greatly improve your SEO. Continue reading to find out how!
1. What is SEO?
To begin with, let’s start with the basics: what exactly is SEO?
SEO is an abbreviation for Search Engine Optimization. It is the process of improving a website’s visibility in the organic results of a search engine. Being on top of the Search Engine Results Page (SERP) means that more people will see you and therefore visit your website. SEO involves having good quality content, backlinks, keywords, mobile optimization and many other factors.
(Psst… if you want to find out more about SEO, check our article here).
2. Why does SEO matter?
Irrespective of the industry you are in, SEO is important! When your website is on the first page of the Google search results, your customers will automatically trust your brand more. On top of that, having customer reviews and testimonials provides another layer of “social proof” that your products and services are reliable. In fact, when a customer, who has a profile on Google and is active on social media, leaves you a review this not only convinces other potential customers to buy from you, but also “convinces” Google to rank your website higher.
To prove this, Yotpo surveyed 30,000 businesses who started using reviews and found out that their SEO traffic increased dramatically. Check out the graph below to see how many more clicks their websites were getting over a period of 9 months after introducing customer reviews.
3. How to use customer reviews to improve your SEO?
SEO marketers have used various strategies for years, however, customer reviews are currently gaining more and more popularity. User-generated content, such as reviews, shows that your website is still active, which drives your listing higher on the Google search results.
What is more, having customer reviews leads to having an organic Google star rating. This simple star rating icon next to your website’s name results in at least 30% higher conversion rates according to a study by Search Engine Land. Moreover, this start rating will appear in Google’s Knowledge Box, i.e. the box that appears on the right of search results with relevant business information.
Reviews also lead to more credibility and make your brand seem more trustworthy. Don’t fall in the trap of seeking a perfect 5-star rating. Read our article “What is better than a perfect 5-star rating?” to find out why.
In conclusion, customers have a lot of choices when it comes to where to buy from. Therefore, using customer reviews for your SEO strategy can give you the competitive advantage you need. Customer reviews will not only help you build trust but also improve greatly your Google ranking and organic star rating. Therefore, be proactive, encourage your customers to leave you reviews and use a good reputation management tool to analyse and manage your customer feedback. After this, the only thing left would be to sit back and watch your sale grow!