Some companies in certain industries rely more heavily on customer reviews than others. A prime example for this is outsourcing companies. Continue reading to find out why:
1. Customers get to know you
A big obstacle for outsourcing companies is that as they are located in a different country, sometimes it can be very difficult for a customer to get to know you. How do they even find out about you? By having customer feedback and star ratings on your website you increase your visibility on Google. Thus, your website is shown on a higher position in the results list. In this way, you reach a wider audience of potential customers. What is more, when customers read those reviews, they get to know you better. Therefore, the decision to chose you as their outsourcing partner becomes easier!
2. You give your customers a “social proof”
By having customer reviews on your website, you give your potential clients a “social proof” that you are reliable and trustworthy. Especially if you have any previous clients which are bigger companies, ask them for a review. Thus, your new customers will feel assured that they have made the right choice. It also shows that you are experienced with working with customers from other countries.
3. You gain the opportunity to learn
Often a problem with outsourcing companies is cultural differences. Even though the quality of work might be outstanding, cultural misunderstandings can cause confusion or even end a contract. Therefore, use customer feedback forms as an opportunity to learn and improve! Whether it is the way you communicate, how you handle deadlines, or something else your overseas customers found unusual, adapt according! Thus, you can improve your services and offer even better products in the future.
4. Retain existing customers and gain new ones
Customer reviews can go a long way to promote your business and to attract new customers. In addition, you increase your customer retention rates by giving your customers the possibility to express their opinions. Thus, they feel valued and appreciated and are more likely to be repeat customers.
In conclusion, customer reviews are extremely important for outsourcing companies. Especially if they are looking for growing their business and gaining new customers! If the outsourcing company is in the IT industry, having a strong online presence can sometimes be the difference between an expanding business and a stagnant one. Even though differentiating themselves from the crowd might be a difficult task for any outsourcing company, customer reviews can do the job greatly!