In the world of social media, email marketing has become much underrated. Only if you knew how impactful this mode of marketing is, you wouldn’t miss it in your next strategy.
No wonder social media and other online means of marketing have revolutionized the way businesses used to communicate with their customers. Yet, email marketing still is a wonderous way to tactfully engage with your customers in a cost-effective manner. Here are a few reasons that might convince you of its usefulness.
Email marketing presents the businesses, an opportunity to keenly target their customers. It makes it easier for you to connect with the customers who have already shown interest in your business.
If you notice, there’s a catch in this very opportunity. Many companies fail to retain their customers, not because their product/service was lacking something; instead, their competitors were smart enough to keep those customers engaged via regular communications. So, sending targeted messages to your customers via email can be really beneficial for your business.
Easy to Analyze
Email campaigns are easy to analyze; since most of the campaigns are managed via some email management tools these days, like MailChimp. These tools allow you to keep track of your subscribers and help you in keeping your content tailored to their needs.
Other than that, there are multiple analytics tools that can help you gather a broad range of information like a subscriber’s geographic location, device preferences and also the amount of time they actually spend on reading your emails. So, information like this can make a big difference with your next campaign.
The biggest advantage of using emails for your online marketing is that they are fast, free and have a wider reach. This is the reason that most businesses use it to communicate with existing and potential customers.
Emails are a very effective way of getting the word out to all your customers exclusively yet simultaneously. That means you can contact your international as well as local customers individually and at the same time at low or no cost at all.
Offline marketing or web advertisements may help you get your product in front of the eyes of your customers. However, they cannot bear a timely response from them.
These modes of marketing and advertisements are great when you do not expect any engagement from your customers. But when we talk about active business-customer conversations, there’s no replacement for emails. Because, via emails, you can instantly ask your customers about their queries or even take quick feedback from them without any hassle.
As mentioned before, emails are a super-effective way of having one to one communication with your customers at a very low cost.
You don’t necessarily need a business email subscription; you can implement email marketing even via your existing personal email account. More so, you can send-in discount and other special offers to your customers without incurring any additional printing or media costs.
In the end, this should also be kept in mind that like any platform, you need to limit the number of messages that you send to your customers. Also, you need to be very keen and precise about the content of messages that you curate. Because internet or no internet there’s always a thin line between becoming positively consistent and annoying.
So, you must avoid crossing that line and look forward to a healthy relationship with your clients. Save yourself from becoming a spammer, because after that the customer won’t heed to what you have to say any further.
Also, check out our previous post to learn the “3 Ways You Could Fortify Your Customer Loyalty“.