Product managers play a vital role in diminishing the lag between customer expectations and whatever their products/services have to offer. Now the question arises:
How can a project manager do that?
Well, in this era of internet nothing can help a project manager more than a handful of online customer reviews. Online customer reviews are essential when devising a product strategy, as they guide one about all the needs and wants of the customers.
With the help of online reviews, a product manager can not only align the product with the needs of the customers, but he can also devise a better marketing strategy for it accordingly.
Better Product Road-Mapping
If we talk about the workload of the project managers, then we must say, they have a lot on their plates to take up. Whether it is about improving a present product, developing a new one or devising a marketing strategy for one, they have to do it all. However, all they need is awareness about the performance of their present products so that they can improve them, and requirements of the potential customers so that they can come up with a better product.
Moreover, they also require the insights of their target audience to come up with a proper marketing strategy. The best way to gather such information is via online customer reviews, as they speak out your customer’s specifications.
Plus, while having your hands on direct customer reviews, you won’t even feel the need to involve the sales team in the loop.
Improved Online Customer Experience
Knowing your customers better helps you know the flaws and issues related to your products/services. Online reviews play a vital role in enlightening the project managers in this regard. Once they know their weak points, they try to get everyone on the loop and remove that roadblock at once. This, in turn, contributes to providing a better customer experience way forward.
Feedback on Website Content
Feedback can also be collected regarding the content present on the website. Companies can ask their customers about the usefulness of their online content to make sure that they don’t become the victims of any technical issues. You can learn more about the importance of Feedback on Website Content, in our recent blog.
Gathering such feedback enlightens the project managers in deciding whether to keep their present content or to update it.
Refinement in Onboarding Processes
One of the core responsibilities of a project manager is getting the customers onboard successfully. Gathering online customer reviews regarding the flow of the onboarding process can help the project managers in simplifying it. A seamless onboarding process can increase your overall product adoption to great extent. Not only that, but it can also lower your support and sales costs incredibly.
So, collecting feedback during the onboarding process can help you boost the success of your products/services greatly.
Your product managers have a lot to receive from this great resource. Now, if you are still not giving importance to online reviews, better start doing that today.