Customer Feedback and startups often go hand in hand. In fact, most startups are ahead of traditional companies when it comes to customer feedback and are optimizing it successfully to their benefit. However, if you are just starting your own company and are unsure about how you can take advantage of customer feedback, read below:
1. Use Customer Feedback to improve your product
One of the biggest strengths of startups is their products. Nowadays, very small companies can be extremely successful if they offer a unique or exceptional product. Customers have changed as well. They no longer care about big budget marketing campaigns or fancy logos. They want a product which does what it says and do not care about how many employees you have or how high up your office is located.
Therefore, you need to make sure that the products you offer are exactly what your customers want and need. You can easily do so by sending customer surveys or feedback requests, so that you better understand your customers.
2. Use Customer Feedback to connect to your customers
By asking your customers for feedback, you indicate to them that you value their opinions. Thus, you can build a loyal fanbase of customers, who will ultimately turn into your brand ambassadors. You can do this by sending a simple email with a personal hello from the startup founder, accompanied by a survey request.
By building a relationship with your customers, you can increase their retention rates, repeat purchases and word-of-mouth. All these factors can make or break a startup, especially in the beginning months!
3. Use Customer Feedback to collect testimonials
Another great idea for startups is to use customer feedback for testimonials on their website. This will also save you the need for a big budget for marketing and advertisement. In fact, let your customers do the advertisement for you! Ask your most loyal customers to write you testimonials for their favourite product of yours. This will quickly attract other new potential customers, as it gives them the “social proof” they need that your company is trustworthy.
4. Use Customer Feedback to improve customer satisfaction
Customer Feedback is extremely valuable when it comes to tracking customer satisfaction. This can be helpful, especially for the startup stages post launching a new product. Track how satisfied your customers are after receiving your product vs. after 6 months of use. Have you introduced a new feature? Find out how satisfied your customers are with your product pre vs. post new feature. Furthermore, having all this raw data can be invaluable for creating reports and projections. This can help you attract new investors and funding!
In conclusion, customer feedback is not only for big, traditional companies, but for startups as well! Be ahead of your competitors and use the tips we outlined above for more sales and happier customers!