With the advancing time, the scores and the ratings that customers give to the businesses cannot be overlooked. Their opinions and evaluations really matter. Especially, when it comes to e-commerce, it gains special importance. It happens because when we look for the online services, this is something we couldn’t test before we avail it. Nothing can guarantee your intangible services but your customer reviews and their 5-star ratings.
Majority businesses know that getting better reviews and customers feedback would help you increase the sales. In addition, it helps people to put their trust in your business. But do you know that customer feedback and ratings would help in the optimization of search engines like google?
Factors to be considered to understand the importance of Customer Reviews
Those who are unaware of the digital world and Seo, we must take these principles to an account.
It is as clear as crystal that with SEO your website will appear on the top. It will get the maximum hits and thus, drives the traffic to your business. This is how you can up your potential customer game. It is a way where your customers will find you easily and you are way ahead of your competitor.
Now taking this into account, how customer reviews can help increase in sales and improve the SEO.
Use simple Searching Keywords
Keywords are directly related to the content search on your website. Potential customers use these queries when they visit your website. Therefore, keywords should be as simple as they could. Simpler the keywords, better the rankings in search results.
All the opinions and feedback is in the form of content and can be used to display your business in front of your potential customers. In addition, it provides you with a wide range of matters that relates to your business.
Up to Date web content
Website content must be updated as it adds value to the scale position to the organic search ranking. Most people think that updated content won’t matter but it does. New content would impact the clickthrough rate. When there is an increase in the CTR, Google interprets it automatically
Moreover, its easy to index the new content and helpful for the customers. It’s not an easy job to prepare, manage and update the content on daily basis. It needs lots of preparation first. However, in case of opinions and feedbacks which is of dynamic course are coming from them, not from you. So, you should ask your customers to leave a review on your website, as new feedback and reviews from them would make your ranking better than before.
Attraction of potential traffic that your business seek
Last but not least, use of the rich snippets would increase your website traffic. It basically provides a brief summary of your business and a little bit more detail at first sight.
image source: Google
Displaying of the reviews and the feedback in rich snippets would make overflow traffic to your website. It is just like an icing on the cake.
Here, you can learn more about the customer care trend you should watch out in 2019.