Who of us doesn’t use social media? It has become part of our everyday lives and has become the new tool for marketing and reviews. Customers leave reviews and talk about your company on social media all the time. Therefore, read below to find out how important social media reviews are and how you can get the best out of them:
Did you know that 90% of consumers say that an online review is just as good as a personal recommendation? Whether it is Facebook, Twitter, Instagram or even Linkedin, a positive review of your company can bring a lot of new business. In addition, when we are talking about social media, potential clients see reviews from real people, often ones they might know in real life. This acts as a “social proof” that your company is legitimate and trustworthy.
2. Millennials trust social media
Even when the reviews come from people your customer doesn’t personally know, they are very likely to still believe them. This is especially true for millennials, who rely heavily on social media for researching products and companies.
3. How to get the best out of social media reviews?
Simply having social media reviews is not enough. Customers look in both the quality and quantity of the reviews. Therefore, striving for a good star rating should be a priority. The reason behind this is that according to a survey conducted by ReviewTrackers, 63% of all customers find companies with a rating of 4 or 4.5 stars out of 5 to be trustworthy.
In addition, your reviews need to be authentic and detailed. Moreover, if reviews include pictures of the product this can increase how much customers believe the review.
On the other hand, the number of reviews you have is also important. If you have only a couple of reviews on your social media pages, it looks like maybe you have asked your friends and family to review you. Having only a few reviews looks less reliable, so encourage your customers to leave you reviews on social media. You can offer them some incentives, such as free shipping or a small discount, or alternatively, organize a contest.
To sum up, social media reviews are extremely valuable because they receive increased exposure and improve your company’s visibility on social media platforms. Therefore, value your social media reviews and encourage your customers to write one today!
Are you wondering how to protect your brand reputation on social media? Then check out our article 5 Ways To Protect Your Brand Reputation on Social Media!