As the time is advancing, the digital world is having a stronghold in the market. Currently, 2.46 billion people are using social media. Also, it is expecting that this number would increase to 3.02 billion by 2021. So, as you can see there is a tremendous population who is using social media. Therefore, we can infer social media is a hub and you need to make a special room for yourself in it.
Use social media platforms to the fullest to achieve your company’s business goals. This is something that you shouldn’t let go. Do you care to find out what is one main thing that actually compels your customer to buy from you? Well, it’s the customer feedback. When your customer leaves positive reviews on your website then they will help you boost your sales.
So, here is your duty to gather and market the feedback in the best way you can. Might be you are already displaying the reviews on your website. But, are they filling your accounts enough? Let’s find out how can you use your reviews to boost your sales. Which reviews to upload and how can you use it to attract your potential customers.
Which reviews to market?
You may get a significant number of reviews but you need to be very conscious which will benefit you and which become the liability. Take these considerations into an account;
1. Reviews that support your claim
If you get the reviews that are in line with what you claim for your product and service, do display them. For example, you say multiple things while market that product and you get the review on it that justify your claims, highlight them and publish it on every social platform that you have.
2. Publish the Genuine Reviews
Sometimes there are comments which are extremely exuberant. Make sure the reviews you are displaying from the real source. People can easily identify which are fake reviews and which are not. So try to filter out and display those reviews which are not gushy and gives a sense of authenticity.
3. Keep it Short & Simple
Instead of posting the long reviews, try to find out the 2-3 catchy lines and post them with the link to the whole review. If your customers really want to read the whole of it. Moreover, if your feedback is visually pleasing then it would be an edge. Try to use the eye-catching images as it attracts attention.
4. Precisely explain the Consumer Benefits
Try to be more specific. Reviews that tell about your product quality, your fast delivery will do more good as compared to the generalized reviews. Keep it precise and to the point. Find the reviews that explain better about your start to end service process.
5. Video reviews are More Engaging
Well well, it has found out that on Facebook, video reviews catch more attention of the users. Video reviews get 135% organic reach as compared to the graphical and text reviews. This is a fact nobody wants to read but listen and see. With video reviews, you will get a better understanding of the products and services. It also increases credibility.
Here are some of the ways with which you can display your reviews and which reviews would be more beneficial for your business. Moreover, in order to get the feedback and to market it so that your credibility would increase, signup to trustedexpert.