Nowadays starting your own business is not the difficult part, it is differentiating yourself from the crowd! How do you, as a new or small business, reach as many potential customers as possible without spending a fortune on advertising and marketing? The answer is social media customer reviews!
Read below to find out our top tips for boosting your business with the help of social media customer reviews:
1. Overcome the barriers to entry
Some markets and industries have high barriers to entry. For example, switching costs might be too high for a customer. So, if you are a new company they have never heard of before and have no impression of, they are very unlikely to switch. Therefore, you need to invest in overcoming those barriers to entry. Make yourself known by using customers reviews on social media. This is a great way to attract new customers and to convince them to switch to your brand, without investing too big of a budget.
2. Gain trust
Encourage your existing customers to post pictures or videos of them using your product. In this way, you show other potential customers that you are a legitimate, trustworthy company. When customers post reviews on social media, you gain the attention of their friends and family and you increase your brand awareness.
In addition, gain your customers’ trust by being open and answering their questions and concerns as soon as possible. This will also indicate to all your customers that you value their opinions and you care about their concerns.
3. Engage in conversations
Another important step to drive social buzz and to boost your business is to constantly start and engage in conversations with your followers and fans. Post catchy content as often as you can, as well as ask your customers questions on topics which interest them. This will increase your followers base, which in turn will boost your sales.
4. Monitor your social media channels
Finally, you need to monitor constantly what is being said about you on social media so that you can do damage control if necessary. If any customer has a complaint or a negative review, address them as soon as possible, apologize and let them know you are working on fixing the issue. By monitoring what is being said, you can also stay ahead of what your customers truly like and dislike about your products, and thus save yourself doing extensive market research.
By following these simple four steps, you can create lots of buzz around your brand on social media. Thus, you can reach more customers, increase your brand awareness and boost your business!