Did you know that customers believe testimonials much more than they believe experts’ opinions? In fact, testimonials are an effective way to increase your conversion rates. Read below to find what exactly testimonials are and how to get them for your website:
1.What are testimonials?
Testimonials come in different forms and shapes, however, most commonly they are a short, concise feedback from one or more customers about their experience with your product or services. They are the “social proof” which your customers need to be convinced that they should buy your products. By having your customers endorse your products on your website, you can improve your sales and your brand image.
2. How to get testimonials?
There are two main ways to get testimonials: ask or listen.
Firstly, you can actively ask your most loyal customers to write testimonials for your website. Write them a personalized email where you ask them for a testimonial, with some suggestions what they can mention (e.g. which product/ service they tried, for how long, how satisfied they were, would they recommend it, how does it compare to the competition, etc.).
If they agree and leave you a testimonial, do not forget to thank them. And don’t send just a standard “thank you” email! Write a personalized email and even consider sending them a small gift to show your appreciation. Because this customer is now your brand ambassador!
Secondly, you can listen for testimonials amongst the feedback you receive on a daily basis. Scour your survey answers, social media reviews or grateful emails from customers for especially enthusiastic testimonials. Next step is to ask for their permission to post those testimonials. Again, don’t forget to thank them!
3. What are the best testimonials?
The format of the testimonials is key! Try and get testimonials which are shorter, as otherwise potential customers are unlikely to read very long reviews. If you can only get longer testimonials, try underlining some of the keywords to focus your customers’ attention on them.
Secondly, put the most important statement in the beginning of the testimonial. Thus, your customers can see directly what others like the most about your company.
Thirdly, if possible, put a picture of your customer next to their testimonial. Thus, it looks much more authentic and convincing. Basecamp once ran a survey which found out that including the face of a happy customer increase conversion rates by 102.5%!
4. Where to display your testimonials?
Now that you have collected your testimonials, it is important to display them properly. Start with your website! Consider displaying the testimonials on your front page. Another good idea is to diplay them under the relevant products.
Alternatively, you can also display them on social media. Thus, you can increase word-of-mouth and get even more traffic to your website!
To sum up, testimonials are a great way to get more business by using “social proof”. Use our little tricks to improve your conversion rates today!