Customer experiences are generally categorized into two types. I.e. online and offline customer experience. For example; when you go to the nearby store for grocery or to buy new pants what will happen? Definitely, the salesman would welcome you and got to know about your likes. In short, he tries to find out what you are looking for. Then he will show you the desired products by knowing the budget and fulfilling your taste. If you’d like it you will buy it and leaves the shop happily. This is offline customer experience i.e. your customers experiencing live at the outlets.
However, as the time is running so fast and we are so stuck in our daily routines that we won’t find time to go and shop physically. Moreover, the huge advancements in digital technology have made possible to get our hands on our desired products instantly. And they’ll be delivered at our convenience without going out.
So, along with the offline, business owners needs to maintain their online reputation. They have to make their online customer experience worthwhile. In this blog, we will tell you how you can build and improve your customer experience for your eCommerce website.
Make your Customers Happy
Studies have shown that, if you are able to keep your customers by 5% then you would be able to increase the profits by 25%. So keeping the customers would always be in favour than hunting the new customers. Those who know would try their best to retain their existing customers.
In order to make your customers happy you can do;
- Give them free points upon buying. That can be easily redeemable.
- Pay them thanks by sending thankyou emails. That would prevail in the sense of gratitude.
- Introduce the referral program. These programs would help you in targeting potential customers. This would be like targeting two targets with one arrow.
- Last but not least, you can send them giveaways. Your branded products like mugs, t-shirts etc.
There will always be a specific group who loves your product. Gather those customers and build their community. As they will be the ones who turn out to be your brand ambassadors. Positive words coming out of them would get you so many other customers. And for that purpose, you can use email and social media platform.
Build a Strong Content Strategy
Everyone is running in a race to get more and more customers. And the power that consumers have now, they never had before. Now, they can switch in a blink of an eye. And the winner of the race would be the one who would be able to stick their eyes on their content. Therefore, there is a dire need to up the game for content. Higher the engaging content higher will be customer retention. For example; if you are selling food products, then you can post 1 min food recipes or the blogger who give reviews on the food. That’s how you can indirectly get to your customers. You have to be 360!