You can support your customers only when you know what type of problems they are facing. Then they will be able to get an answer to the queries they have. When you don’t know what exactly they want, then how would you resolve it and make a better image of yours in their mind.
Feedback always helps the business to grow. It has enough room for growth and betterment. Some might be thinking how can you do it? Is that really easy to get their feedback? Answer to this question is; it’s not that difficult too. When they know you’re asking for the feedback for themselves then they would love to give you suggestions.
When you conduct the survey keep the following questions in mind and do ask;
Tell us about the service that we provided which was beyond your expectation
This question would not only make them happy but your morale too. While talking positively about the brand and asking about good stuff will make them about the moment when they enjoyed your product/service. It will impart the positive image of the brand in their mind. Moreover, this question will not only places the brand at higher places in mind also, gives you insight. I.e what your customers really enjoy and like about your products and services. You can bring better changes and inclined your focus toward these to provide better customer support.
What did you like the most while doing business with us?
This question will help you know what your customers are liking the most about you. What do they like and what they not. And where you should be putting your efforts to fix that particular area. The stuff they tell you will not only helps you in making it better but also remind them that they had great quality service from them.
Ask them what else they want like to have from you
Mostly, the feedback forms are close-ended and customers are restricted to some questions. But, the open-ended surveys allow the customers to express their feelings and put forth the consent they have for you. You can ask them nicely after asking the above questions that, what else you would like us to include in our menu or service. This will allow you to explore the more areas in which you can also flourish and the goal to have a satisfied customer would be achieved automatically.
Here, you can learn more about the 5 qualities that professionals must have in customer feedback industry.