Asking for feedback can sometimes be tricky because you are basically asking your customers to give you their time for free. The way you ask for a review can be the difference between getting one and being ignored. Read below to find out our recommendations for how to properly ask for customer feedback:
Before you actually ask for customer feedback, think about the timing. There is a fine line between asking too early and asking too late. You need to give your customers time to test your product, however, don’t wait too long because then your customers might not remember what their impressions were. In addition, sending a survey too late means that your customer is less involved or excited by the product, so they are less likely to fill in the survey in the first place.
2. Be polite
Politeness can get you a long way with your customers. When you are asking them for feedback, always have in mind that you are asking them for a favour. Therefore, use language which is polite and respectful. Furthermore, show you value your customers’ time by not asking too many questions or questions which are too broad and unspecific. You can inform your customers approximately how long the survey will take in the beginning. In addition, including a progress bar at the top of your survey can help your customers know how much is left.
3. Offer an incentive
Offering an incentive is a great way to encourage your customers to review your products. For example, offer a discount code or a free delivery with their next purchase. Alternatively, you can organize a contest on social media for the most creative review. This way, you will get even more publicity and increase word-of-mouth.
4. Make your goals clear
Tell your customers what the purpose of the survey is and they are much more likely to fill it in. Emphasize that you are working on improving your products and services and you value their opinions and help. It is also a good idea to mention what previous changes you have done as a result of customer feedback, so that your customers feel more certain that their feedback matters.
5. Design your survey well
Finally, put some time and effort into designing your survey well. A catchy design will make filling in the survey fun and entertaining. It will also entice more participants, who might even share it with their friends and family.
As a general rule, think about what kind of survey would *you* like to fill in. Once you are done designing it, try filling it in yourself and see if you enjoyed leaving feedback. Don’t feel shy to ask your colleagues to fill it in as well and see if they understand the questions and if they would actually want to participate. And finally, the more surveys you send, the better you will become at it. Listen to your customers and you will always win!