If you have been following our blog, you already know how important reviews are, especially for local businesses or companies which sell products or services online. Read below to find out our strategies for using customer reviews to earn more passively:
1. Ask for a review as early as possible
It is crucial not only to ask for a customer review, but to ask for one as soon as possible. Therefore, send a feedback survey request as early as you can. Even during the actual process of sale, remind your customers that you would really appreciate a review and send them an easy-to-use link for leaving you one. You can easily automate this process by creating an automatic reminder.
2. Ask for feedback after every step of the sale process
Different clients might have a different sale process. For example, some might contact customer support to request more information or have issues with the delivery or the product is malfunctioning and they need a replacement. Therefore, make sure to ask for feedback after every step! Not all customers will give you feedback, but it is crucial for you to know how you can improve every element of your sale process.
3. Use a feedback management tool
Instead of working hard, work smart! You can, of course, monitor all your reviews by yourself, organize them, create spreadsheets and graphs and analysis reports, or you can simply get a feedback tool! A feedback tool can truly save you lots of time doing mundane, everyday tasks. Thus, you can focus on more personalized interaction with your clients. You can also avoid a lot of human-made mistakes, especially when calculating trends of customer satisfaction over time. Therefore, getting a feedback management tool can help you the most to increase your revenues with the help of customer reviews.
4. Optimize your website’s Google result
This is another great way to passively improve your sales: optimize your website’s result on Google! The higher the ranking of your website is on the Google search page, the more likely customers are to click on it. Therefore, having customer reviews and testimonials on your website can truly help increase your ranking and attract new customers.
5. Turn your most loyal customers into brand ambassadors
Finally, value the loyalty of your customers and show your appreciation. Encourage them to leave you reviews across various platforms. This will improve the traffic to your website and will increase your brand’s awareness.
By following these simple 5 tips, you can increase your sales and revenue while you are sleeping! Customer reviews are a powerful tool for bringing new business if used correctly.