We have all encountered sceptics, who either don’t believe in reviews or in SEO. Convincing them that these things have value can sometimes be challenging. After all, if they believe you are out there to sell them “snake oil”, you won’t have much success convincing them that they need to use SEO. Read below to find out some of our strategies to sell SEO to a sceptic.
Let’s start with the basics: what is SEO? SEO, or search engine optimization, is the process of improving the online visibility of a website in a web search engine’s organic results. Here we are not talking about paid services, like Google AdWords, paid Facebook ads, etc. It is important for the client to have at least some basic understanding of what SEO is. A good idea is to start by giving them a short explanation in simple words about SEO and demonstrate to them why their company can benefit from them. Especially if you are talking to a person without much technical knowledge, it is important not to intimidate them by using big, technical words. Instead, explain to them what SEO is by using their language. Even if your customer is familiar with SEO, it is unlikely that they will request all the technical information about every single link you build. Focus on what is important and make sure your pitch is bulletproof.
You can do so by explaining why reviews are so good for SEO. Lots of reviews lead to more visibility on Google and higher ranking on the search results. By something simple like asking your customers to leave reviews, you can easily improve your SEO and see visible results in traffic to your website. SEO is normally a lot of work and takes some time, but setting up a customer feedback tool is surprisingly quick. By having a way to manage your customer reviews, you also work on your SEO optimization. Your customers will leave good, unique content on your website in the form of a review, and the more reviews you have, the better your SEO score will be. You can even go the extra mile and review your customer’s website to see what mistakes they are making and how they can improve their SEO. Thus, you can give them something concrete, so that it would be easier for them to grasp the concept.
In addition, collect reviews not only on the website but ask for it on social media too. A good social media presence is vital for good search engine rankings, especially because the competitors are optimizing social media already. It is important to be in charge of and monitor social media accounts on Facebook, Twitter, Linkedin and even Google Plus. Thus, you can drive traffic to your homepage and have better score reviews, as they also depend on your social media traffic and visibility.
Moreover, don’t forget that SEO optimization and good search engine ranking goes hand in hand with having an updated, mobile-friendly and fast-loading website. Furthermore, SEO optimization is not a one-time event, but you need to constantly work on it. Finally, use analysis reports to show the results of your SEO optimization.