So you’ve got some nice customer feedback, but you’re confused about how to share it with your potential customers?
Well, your concern is pretty valid.
It’s actually not about getting customer feedback, rather it’s about what you’ll do with it once you get it. Moreover, marketing your customer feedback online is one of those exclusive actions. Here’s how you can do that;
1. Keep it short
It is advisable to never quote a whole 4-5 liner customer feedback on your social media pages. Instead, you should just look for the fancy part of the feedback that can grab some valuable attention.
However, if you think that the whole paragraph is worth sharing, just mention the link to your feedback page in the body of your post.
2. Use of graphics is a plus
On any social media channel, graphics seize the most attention of the viewers. So, don’t forget to use the help of images and videos in this matter.
Another thing you can do is to ask your customers to submit their feedback in the form of photos or videos. This will not only boost the attraction of your posts but will also create a sense of customer recognition.
3. Show gratitude to your customers
By this, we mean that you must acknowledge the efforts of your customers for providing you their valuable feedback. You can do that by creating a simple “thank you” post on social media. Just create a cool graphic featuring your customer’s feedback and then mention their name exclusively in your post.
This will not only create the feeling of acknowledgment among your customers but will also motivate the other customers for giving their feedback.
4. Don’t hesitate to reshare your customers’ posts
Never, we repeat never feel hesitation in resharing your customers’ feedback posts on social media. Always monitor your social media channels to discover all the positive remarks your customers post on their accounts directly.
However, norms of sharing customers’ posts on social media vary from channel to channel. On Twitter, you can just retweet a customer’s post without any issue. But, on Facebook and Instagram, you’ll need to take prior permission from your customers before sharing their personal content.
In the end, just remember not to bombard your social media with your customer feedback posts only. You must maintain a cool balance between your general content and your customer feedback content. Moreover, if you get successful in doing what has been discussed above, you can ace your online reputation management without any trouble.
Also, check out our previous post to learn about the “Top 3 Social Media Challenges and Solutions“.