Now that you have been collecting all these customer reviews, have you ever wondered how to use your user-generated content for your marketing strategy? Continue reading to find out 5 creative ways to use customer feedback for your marketing strategy:
1.Understand your customers better
Making assumptions about what your customers want and need can sometimes lead to misunderstandings. Therefore, use surveys and feedback requests to ask your customers for their opinions, so that you can target your marketing efforts better. By collecting feedback again and again you get to see all sides of your customers’ personalities and you can judge better what will work with them and what wouldn’t.
For example, you might discover that more and more of your customers are young professionals. This could mean that you should concentrate your marketing efforts on social media, where you might reach more potential customers. Understanding who your customers are can truly help you targeting them better and offering more relevant to them products and services.
2. Find holes in your marketing strategy
Use a feedback loop to identify what issues your customers have and how you can improve them.
(Psst…want to better understand what a customer feedback loop is? Click here!)
For example, if your customers start unsubscribing or leaving your company after a particular event, make sure you understand what went wrong. Send them exit surveys, identify the holes in your marketing strategies and address those.
3. Create better content
By asking your customers about their likes and dislikes, you can identify what marketing content to produce. Ask your clients if they have any suggestions for improvements or anything particular they might like to see. Then improve your content on your blog or social media based on their recommendations and watch your website traffic increase!
4. Chose the right marketing channels
Do you find it difficult to keep up to date with all your marketing channels? Having your blog, social media accounts, email, etc. all updated can be exhausting! Therefore, send a survey asking which channels your customers actually use! For instance, if they use only email, updating your Facebook company page might not bring much. Ask your customers where they spend most of their time and involve them in conversations.
5. See which campaigns work
Continuously ask your customers what they think about your marketing campaigns, ads, promotional videos, etc. before you launch them. This will help you decide better in which marketing campaigns to invest. After you launch your campaigns, send another survey to gain further customer insights. Constantly improve, so that your customers come back to your company again and again.