Do you sometimes find it difficult to strike a balance between your product roadmap and the feedback your customers are giving you? How do you align your product roadmap and your contradictory feedback? Continue reading to find out our tips for using your customer feedback to improve your product roadmap:
1. Think about your mission
Having a clear mission is crucial! Thus, you will know what you want to achieve with your products and services and even if you receive any negative feedback, you won’t derail too much. By collecting customer feedback, you can gain valuable insights into how to improve your product. However, always have in mind that your customers are not product developers and might not be entirely aware of what is actually possible to do, the market forces, etc. Implementing customer feedback is a good idea, as long as it brings value and it improves the overall user experience.
It might often happen that what your customers suggest for you to improve or change in your products, is actually already part of your product roadmap. In this case, you can see which features are mentioned the most by your customers and prioritize those.
The more common a feature is mentioned by your customers, the more urgently should you address it. Therefore, use your customer feedback to rank which features should be updated or changed first.
A good idea to improve your product roadmap with the help of your customer feedback is to create a word cloud. Display the most common words mentioned in your customer feedback and create a tag cloud like the one below. This will visually show your product developers what your customers find the most problematic. Alternatively, you can also create a graph and use different colours to display the insights from your customer feedback. This will assist your product developers to better understand your customers’ behaviour and purchase process and thus ultimately improve the product roadmap.
4. Don’t ignore your growth initiatives
One important thing not to forget is that what your customers want might not always be what would help you grow. Therefore, take your customer feedback when it comes to improving or introducing new features, but remember your growth initiatives so that you can grow the number of your customers!
For example, not many customers will ask you to improve the onboarding process. Even if they had issues with the onboarding, they are already familiar with the product and know how to use it. However, improving your onboarding process can actually help you a lot with retaining newly signed customers.
Another example of a feature your customers wouldn’t think about is your scalability. Is your infrastructure going to be able to serve 10 times your current customer base? What about 100 times? Investing in infrastructure upgrades is not something any customer will ask for, but it should be an important part of your product roadmap.
5. Use a customer feedback tool
The more your company grows, the more the number of your customer reviews will increase. Therefore, start using a customer feedback tool. In this way, you can actually see reports and summaries of your customer satisfaction trends. This will help your team to focus on the big picture, instead of reading every single review and trying to decide what to prioritize. A customer feedback tool can be of great assistance and can save both you and your team a lot of time and effort.
In conclusion, make sure that you take into consideration your customer feedback in your product roadmap. This will help you to focus on what is important for your customers and will increase their customer loyalty. In addition, your development team will gain a better understanding of your customers’ wants and needs which will ultimately result in a better product and a stronger customer base.