Email marketing is still the preferred channels for acquiring customers, as it is often more successful than blogging and advertising. Even though email has been used for decades now, only recently companies have started optimizing the full potential of email marketing. Continue reading to find out how to use email marketing to increase your sales:
1. Use customer reviews
Customer reviews help you increase your conversion rates and repeat purchases. In fact, up to 60% of online shoppers read product reviews before buying. In addition, customer reviews give the “social proof” customers need that your products and services are trustworthy.
So, how can you use customer reviews to increase your sales? One way to do this is by sending a personalized email campaign. Thus, you can target a specific segment of customers and ask them to give you feedback. In addition, you can create an automated email campaign which will be sent to all new customers after they have tested your products to ask them for their opinion and a review. However, always have in mind that some products and services might take longer to test, therefore personalizing your email campaigns can help you increase the participation rates.
Furthermore, to decrease your dropout rates, consider offering an incentive. Examples include a discount, free shipping, etc. In this way, you show your customers that you value their efforts and appreciate that they are taking the time to fill in your survey. In addition, this helps you to build long-term, lasting relationships with your clients, as well as to increase customer loyalty.
Segmentation can be extremely valuable when it comes to personalizing your email campaigns. You can split your customers into groups (segments) based on their demographics, how you acquired the customers, purchasing profile, etc. The benefits of doing this can be major. For example, a recent study conducted by MailChimp found out that when an email campaign is sent according to the customer segments, the open rate is 14% higher and the click-through rate is 101% higher!
Therefore, tailor your email campaigns and target them only at the customer segments which are relevant. Thus, your customers will receive only news and offers they care about. This will lead to more repeat purchases and higher customer satisfaction levels.
3. Individually target each customer
Personalization in email marketing has been proven again and again to be more effective when it comes to open and click-through rates. For example, Experian discovered that when an email subject line is personalized, then the open rates increase by up to 29%!
Before targeting individual customers with personalized emails, consider their purchasing history and what buying behaviour patterns they are displaying. Review what answers they might have left on customer surveys in the past and what their likes and dislikes might be. If necessary, ask them for additional information, so that you can complete their customer profile. Once you have all the information and you have analyzed it, put it into work by personalizing the emails you sent them. Anything from the subject line to the actual content can be changed to target more specifically their needs and wants.
In conclusion, email marketing can be a great tool in your toolbox not only to increase your sales, but to increase customer retention and satisfaction levels!