Innovation acts as a natural selection. Technology has been constantly evolving. One that evolved better remain there while others just leave. Whereas, technology and digital industry work side by side. As there are continuous advancements in technological gadgets, likewise, social platforms are also progressing. The digital market is penetrating into an interactive grounds. And as a business owner, you must know about the latest trends in the digital market.
For you, we have gathered some of the latest happenings in the digital world in 2019. From this article, you will learn about what are the new happenings. Where will they all be leading? And how can you utilize them for your business success?
Image source; Getting Smart
AI has already hit the markets in 2019. Before, people think it as a rich tool. But, now it’s in a reach of small and medium-sized business as well. AI integrates via multiple applications which include; digital marketing, digital advertising, email marketing, and content design and curation. Also, content curation is still not easy for the human to handle. Therefore, AI makes its contribution here by reducing the cost and streamlining the operations.
With the steady progression of AI, we now have the chat-bots. They are playing a great role in a customer-business interaction. It is the best way to make the customer experience as good as it can. In addition, it helps businesses to cut down the resource cost by replying to their instant queries by automated messages. For example, McDonald’s is using chat-bots to streamline the customer order process.
Image source; cdn-images
With the advancements in the AI, chat bots will evolve as well and will be of greater use in this year.
One can not deny this fact that voice search has become popular from the last couple of years. ComScore reported that almost 50% of the searches on the internet are done through voice search. This feature was integrated in the smartphones as a fun, but who knew it by then that it would become an essential part of human lives. Results that come out are much better with voice search. You can communicate your thoughts in a better way than typing the same thing in search bars.
Image source; cdn
Make sure this technology has integrated only on mobile phones. So, you need to make a website in a way that can respond to the queries asked over phones.
4. Image Search
Image source; zdnet3
You must be wondering, how could this be possible. For your knowledge, Pinterest has started this concept by introducing the feature of highlighting the pin and find similar pins. Today you can capture the image, upload it and that helps to search you a similar product. Augmented reality will be one of the most used digital mediums in the future.
Here, you can learn more about social check tools that helps you to track your business online.